MDF Italia celebrates ten years of Flow and Tense

A special project dedicated to the two iconic products on show at Imm Cologne

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MDF Italia celebrates ten years of Flow and Tense
11/01/2019 - Imm Cologne, the international furniture and interiors fair to be held January 14th-20th in Cologne, is the first opportunity for MDF Italia to celebrate ten years of two iconic products from its collection: Flow and Tense.

A decade to be celebrated with a special stand, conceived by Alessandro Scandurra without barriers or physical boundaries, a space halfway between backstage and experimental theatre, where the two protagonists are highlighted: two very different products, yet united by the same pure and essential lines and strong personality.

Theatrical lights, two distinguished stages, decorative suspended elements, and small curtains will attract visitors, highlighting the features of the collection novelties in the spotlight: Tense Diamond, Tense fine wood, Flow 10th and Flow Textile. A visual horizon of light outlines the scene, creating a big access portal to the exhibition space. A fitting designed to arouse strong emotions.
Tense Collection

Tense Collection

To celebrate Flow and Tense’s birthday, a special publication will be introduced as well, developed by CCRZ communication studio, “Tense & Flow: Ten Years”. Seventy pages, in-between a celebratory volume and a catalogue to describe the evolution and quality of a chair and a table to be included amongst the new “design classics of the 21st century”, alongside benchmark models.
 
The publication features a double cover and a double narration: “Story about a chair” and “Story about a table”. The same graphical division also regards the single pages. Each one in fact, in the lower section, offers a technical description, while, in the upper section, it shows  evocative pictures regarding the product and the company. What will most affect the public’s attention is the new series of photos taken by three professional photographers who portrayed Tense and Flow in everyday situations, in working and home spaces that are part of every person’s experience.

MDF Italia on ARCHIPRODUCTS
 
Tense Collection

Tense Collection

Flow 10th

Flow 10th

Flow Textile

Flow Textile

Flow Slim

Flow Slim

MDF Italia celebrates ten years of Flow and Tense

MDF Italia celebrates ten years of Flow and Tense

MDF Italia celebrates ten years of Flow and Tense

MDF Italia celebrates ten years of Flow and Tense

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