MisuraEmme in Mexico City

Natural and warm shades for the new showroom

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MisuraEmme in Mexico City
02/01/2019 - MisuraEmme recently inaugurated its new Mexico City showroom. The space, which is located in Benetti Casa, in the exclusive Lomas de Chapultepec district, home to some of the most prestigious homes in the city, includes five different display areas across the 250m2 space.
 
Wood, leather and marble provide a myriad of natural shades and warm, earthy tones for every areas of the showroom.
The widely celebrated Palo Alto walk-in closet by Gianni Borgonovo instantly catches the eye on account of its clean, linear aesthetics and practical nature, while two of the brand’s other standout pieces – the Gaudì and Ala tables, both borne of the creative genius of Ferruccio Laviani – are also worthy of mention. Completing this area are the Michelle and Naos chairs and the Ermes armchair by Mauro Lipparini, with the latter’s inviting curves almost tempting the observer to take a load off and relax a while.
 
In the living area, we find a prime example of the brand’s focus on customisation and bespoke design. The Urban system, designed by Iriam Bettera, features a minimal, simple structure and serves as an ode to creative freedom and structural logic, combining both clean lines and a clever use of colour.
 
Last but by no means least, the bedroom area is home to the Margareth bed by Carlo Marelli / Massimo Molteni, with its ethereal, lithe design, and the elegant Ghiroletto bed by Mauro Lipparini.
 
Ottaviano Borgonovo – the co-owner di MisuraEmme – described the launch as a sign of the company’s focus on the development of the international markets: 'We’re happy to bring our savoir-faire to other places around the world and in particular Mexico, given that the nation is one of the top five emerging countries in terms of growth and future potential. Mexico has shown a dynamic, positive trend and is continuing to develop all the time, which points to a future of huge opportunity for Italian manufacturing. Italy is the third biggest exporter of these kinds of goods to Mexico, accounting for €83 million every year, which provides unequivocal proof of just how widely appreciated Italian design is, underlining the sector’s ability to convey those qualities abroad and become instantly recognisable in the process.'


MisuraEmme on ARCHIPRODUCTSMisuraEmme in Mexico City

MisuraEmme in Mexico City

MisuraEmme in Mexico City

MisuraEmme in Mexico City

MisuraEmme in Mexico City

MisuraEmme in Mexico City

MisuraEmme in Mexico City

MisuraEmme in Mexico City

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Nuba, the MisuraEmme Bed Designed by Mauro Lipparini
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