MisuraEmme in Shanghai

Two new showrooms host the brand’s best-selling products

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MisuraEmme in Shanghai
MisuraEmme is opening two new showrooms in China: the historic Brianza-based brand has chosen Shanghai to consolidate its policy of globalization and expansion on the East Asian market. The showrooms in Ximen and Jing An District are being opened in partnership with Megahome, an authoritative player in the sector which is present in over twenty Chinese cities.
 
Located inside the Ximen International Brand Center of Decoration Material, in the heart of the historic Xuhui district, the new single -brand store welcomes customers with a sophisticated atmosphere in which natural shades and warm earth colours connect the different rooms. The MisuraEmme aesthetic comes to life over an area of 500 sq m that exhibits some of the company’s iconic creations for the living area and sleeping area.
 
The shop-in-shop located inside the flagship store of the brand’s partner Megahome in the prestigious Jing An District is spread over 300 sq m. Style and elegance are the hallmarks of the high-end brand experience offered by the eight settings on show. A journey through the values of Made in Italy, among the most precious materials, the skill of the best processing techniques and MisuraEmme’s contemporary lifestyle.
Jing An District

Jing An District

The new openings in Shanghai are part of the internationalization policy that began with the previous opening in Beijing. This ambitious expansion project is not only focused on the Chinese market, but also on development throughout East Asia. “We are proud of the recent expansion in China: it is a market that is experiencing rapid growth at a rate of 30% a year and it is increasingly necessary to have a widespread sales network to intercept tastes and new trends popular among the Eastern public ,” commented Ottaviano Borgonovo, co-owner of MisuraEmme. “Currently, China offers the greatest opportunity for business and our important collaboration with Megahome will continue in the coming months, allowing us to offer high-end solutions in line with local furnishing needs.”
 
The two new addresses contain some of the brand’s best-selling products. For the living area, the Argo sofa stands out in particular, accompanied by the Kessler coffee tables, the Gramercy low tables and the Ermes armchair, as well as the Madison sofa, the iconic Florentia armchair and the famous Crossing system. Not to mention the historic AR1 trolley bar by Alfred Roth and the Gramercy table.
 
The sleeping area is enhanced by the elegant Margareth bed with its ethereal, supple design and by the sinuous and enveloping volumes of the Bridge bed, accompanied by the Milvian night tables and Lindo dressers. The London and Milano wardrobes are unmissable, as well as the Palo Alto walk-in-closet, distinguished by its linear functionality and clean aesthetic resulting from a combination of the most classic geometry and the best of Made in Italy. All the products on show boast the attention to detail that has always distinguished MisuraEmme.


MisuraEmme on ARCHIPRODUCTSJing An District

Jing An District

Jing An District

Jing An District

Jing An District

Jing An District

Ximen

Ximen

Ximen

Ximen

Ximen

Ximen

Ximen

Ximen

Ximen

Ximen

Ximen

Ximen

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