It’s hoped that the store will become a point of reference for lovers of modern Italian design while providing a blueprint for additional stores in the largest country in the world.
MisuraEmme in Saint PetersburgFor its sophisticated, contemporary mono-brand store, MisuraEmme has chosen a central location in the city’s prestigious Petrogradsky Island, which is already home to many historic and cultural buildings.
The five display areas (two daytime areas, two night areas and one walk-in closet) are set in a space spanning over 300 square metres, illuminated by natural light streaming in through windows that look out onto the street. Customers are instantly surrounded by the warmth of the MisuraEmme style, with natural, earthy colors enhanced by the finest materials and production techniques. It makes for the perfect place to explore a snapshot of the brand’s vast product range.
MisuraEmme in Saint PetersburgFirst up is the celebrated Palo Alto walk-in closet, an example of MisuraEmme’s core business, followed by the exotic Gaudì table in Sahara Noir marble, accompanied by the modular Madison sofa. The stand-out pieces in the two night areas are the sleek Margareth bed and inviting Ghiroletto bed, both of which set the tone in spaces dedicated to relaxation and comfort. Finally, there are plenty more recent products too, such as the iconic Florentia armchair and solid Moai coffee table.
The exclusive new city location is designed to respond to the growing demand for modern Italian design in the recovering Russian market. 'We have had a presence in Russia since the late 1990s,' explained MisuraEmme co-owner Ottaviano Borgonovo. 'We have been able to see first-hand the various phases the economy has gone through and I can say with certainty that the interest among the Russian people has never cooled. There has always been a high level of appreciation for the creativity and manufacturing that go into Italian products, which are synonymous with quality.'
MisuraEmme on Archiproducts
MisuraEmme in Saint Petersburg