Natuzzi Italia at London Design Festival

The brand brings the Ergo by Ross Lovegrove collection to the UK and launches the first Augmented Store

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Natuzzi Italia at London Design Festival
26/09/2019 - Natuzzi Italia presented Ergo, the latest bedroom collection designed by Ross Lovegrove, for the first time in the UK during London Design Festival 2019. Winner of a Red Dot Award: Design Concept in the furniture category, the collection has been showcased using a new Augmented and Virtual reality tool. First launched at its New York store earlier this year, the Tottenham Court Road showroom is the second Natuzzi store to be equipped with this new cutting-edge technology.

The New Customer Journey concept has been developed in partnership with Microsoft and Hevolus Innovation to optimise the physical retail experience and customer satisfaction by using multiple advanced technological solutions, such as VR, holographic display and 3D modelling.

Natuzzi on ARCHIPRODUCTSErgo, Natuzzi Italia

Ergo, Natuzzi Italia

Ergo, Natuzzi Italia

Ergo, Natuzzi Italia

Ergo, Natuzzi Italia

Ergo, Natuzzi Italia

Ergo, Natuzzi Italia

Ergo, Natuzzi Italia

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