16/02/2024 - The new Minotti showroom
opens in the Chinese city of Chongquing
, bringing to 11 the number of single-brand stores in the country and 56 worldwide. 800 square metres distributed over two floors make up the exhibition space located within the Starlight 68 Plaza mall
. A place with a contemporary mood, in which a play of contrasts between the warm tones of the oak panelling and the industrial style of the steel pillars stands out among the details of the layout designed by Minotti Studio
and developed in collaboration with local partner Ansel Home
Minotti Showroom in Chongquing
The ground floor is cleverly divided into three distinct areas, each highlighting the furnishing pieces of the 2023 Collection, together with the brand's best sellers. Visitors are welcomed into a large living area featuring the iconic suspended fireplace in Wengé oak and Travertine marble, where - among the latest novelties - the Dylan modular seating system
by Rodolfo Dordoni
, the Torii Bold family
of seats by Nendo
and the Superblocks storage unit
by Marcio Kogan / studio mk27 stand out.
The adjacent, more secluded area is instead dedicated to spaces for nighttime use and hosts an intimate corner in which the spotlight falls on the sinuous lines of the Raphael family
. The immersive path continues with an unprecedented movie theatre area: a true "home cinema", and one of a kind in the panorama of Minotti showrooms.
Minotti furniture in Chongquing showroom
The Travertine marble staircase embraces the movie theatre, and contains a small display area, accompanying the visitor to the second floor. It reveals a large showroom space enveloped in the warmth of the wood flooring and the fireplace, which makes the space cosier than on the ground floor: it not only hosts the latest Minotti furniture proposals in original settings, but also two meeting rooms for receiving customers and facilitating the design process.
An original interior concept that manifests the uniqueness of each showroom and Minotti's international vision, where environments full of personality and character guarantee an exclusive brand experience. With the opening of the new Minotti Chongqing flagship store, the brand further strengthens its presence in China's key cities, proposing itself as a reference point for an increasingly attentive and demanding clientele who adore the quality and style of craftsmanship Made in Italy.
Minotti on Archiproducts
Minotti flagship store indoors
Minotti seatings and tables
Minotti Showroom - Exteriors with video wall