Offecct + Matti Klenell. Design with a Story

The first in a series of books about collaborations with various designers from around the world

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Offecct + Matti Klenell. Design with a Story
23/02/2021 - Offecct publishes the first book in a planned series about its collaborations with various designers from around the world. The purpose is to tell more about both the product and the designers, an alternative way to provide in-depth knowledge of the thoughts, design and craftsmanship behind Offecct’s range in the absence of physical meetings.

“We want to create a cohesive story about our unique collaborations with world-leading designers and provide an in-depth experience of our products. In a way it´s a kind of missionary, to spread knowledge and understanding about the work behind great design. When fairs and other meetings are canclled, we find other ways”, says Maria Olofsson Karemyr, Brand Manager at Offecct.

First up is designer Matti Klenell who just launched new modules for the sofa system Font together with Offecct. The book is also accompanied by a movie. In this new book project, Offecct collaborates with a number of renowned creatives, like design writer Petter Eklund, photographer Björn Ceder, Ivan Brodey and creative director Henrik Nygren. The film that accompanies the book is made by the documentary filmmaker Carl Javér.

The book that is now being published is about the Swedish designer Matti Klenell. His collaboration with Offecct started in connection to the renovation of Nationalmuseum in Stockholm in the mid- 2010s. The result was the sofa system Font, launched in 2018 and now extra relevant with several freshly designed modules. In the book and in Carl Javer´s accompanying film, the audience is invited behind the scenes where they get to meet Klenell and Offecct in the midst of the work process. Klenell’s design always has an apparent ease. Petter Eklund writes: “most things seem to have come about out of curiosity. Things are created, as if unsought for”. At the same time, there is a critical eye, not least when it comes to quality awareness and the designer’s responsibility to contribute to a sustainable society
 
“Offecct´s vision is that our furniture should be characterised by timeless design, good material choices and a circular mindset right from the start of the design process. It comes naturally for us to collaborate with designers who share our values, and also to tell more about how we make our vision a reality,” says Maria Olofsson Karemyr.

Offecct on Archiproducts.com
Offecct + Matti Klenell. Design with a Story

Offecct + Matti Klenell. Design with a Story

Offecct + Matti Klenell. Design with a Story

Offecct + Matti Klenell. Design with a Story

Offecct + Matti Klenell. Design with a Story

Offecct + Matti Klenell. Design with a Story

Offecct + Matti Klenell. Design with a Story

Offecct + Matti Klenell. Design with a Story

Offecct + Matti Klenell. Design with a Story

Offecct + Matti Klenell. Design with a Story

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