Panaria Ceramica, a New Visual Identity

On the occasion of Cersaie the brand presents the rebranding project

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Panaria Ceramica, a New Visual Identity
26/09/2019 - September marks a significant turning point for Panaria Ceramica with presenting a preview of its new visual identity at Cersaie 2019. The 45gradi agency from Milan, under the direction of Marina Cattaneo, designed the new logo and the new visual identity.
Panaria Ceramica, una nuova identità visiva

Panaria Ceramica, una nuova identità visiva

The new logo tells of a brand that through its know-how and reliable production history continues to renew itself, keeping pace with the times, the latest trends in the home world, and the styles of its consumers. The restyling repositioned the brand's iconic orange square at a different viewpoint. The square now supports, with distinctiveness yet elegance, the unique letter P.
 
Luigi Pincelli, Marketing & Communication Director of Panariagroup, commented, 'we are launching a new, ambitious and exciting project that touches the chords of a historic brand full of values. Our task was to preserve all of Panaria's capital, but to renew its momentum and freshness to face new market challenges'.
 
Tradition and research are drivers also found in the new products to be presented at Cersaie 2019, which reveal the profound culture of 'making ceramics' of a brand capable of evolving over time thanks to the most modern production technologies.
 
Panaria Ceramica on ARCHIPRODUCTSPanaria Ceramica, una nuova identità visiva

Panaria Ceramica, una nuova identità visiva

Panaria Ceramica, una nuova identità visiva

Panaria Ceramica, una nuova identità visiva

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