Reflections and New Pursuits

Asplund at imm cologne

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Reflections and New Pursuits
24/12/2018 - The Swedish interior brand ASPLUND is exhibiting at imm cologne 2019. ASPLUND has had both international and national success over the last years and now the focus is on strengthening the brand’s position in Europe even further.  Palais by Asplund

Palais by Asplund

Leaving a year of success behind, ASPLUND steps in to 2019 with a new goal in sight. During 2018 the brand was awarded four prominent design awards. Awards were assigned to the Palais series by Anya Sebton and Eva Lilja Löwenhielm and to the shelf Biblioteque by Claesson Koivisto Rune for Kvadrat/Really, produced by ASPLUND.

We are very honoured and grateful for these beautiful awards. With our 30th anniversary coming up our aim is now to strengthen the already existing collection, making it better all the way from order to delivery. We are also focusing on the European market, and expanding within countries like Germany, France, Belgium, and the Netherlands’, says Thomas Asplund, founder and CEO at ASPLUND. Anya Sebton and Eva Lilja Lovenhielm with Palais for Asplund

Anya Sebton and Eva Lilja Lovenhielm with Palais for Asplund

The Snow collection, designed by Thomas Sandell and Jonas Bohlin, will also be celebrating 25 years. Snow is not only an elegant timeless drawer, it also has a carefully calculated construction made to lower waste levels as much as possible. In Snow A, the only waste is produced from cutting out the characteristic grips. Snow by Asplund. Ph. by Louise Billgert

Snow by Asplund. Ph. by Louise Billgert

'Snow has been important for us since the launch in 1994, it has become a classic piece that you can find in many homes all over the world, and turning 25 it’s more current than ever. As the Creative director at ASPLUND I strive to create a contemporary brand that produces furniture that can be passed on to the next generation. I’m proud to see that Snow both has a construction and a design that lasts', says Sandra Adrian Asplund, Creative director at ASPLUND.

Asplund will also be showing pieces like Luc and Tati by Broberg & Ridderståle, Palais by Anya Sebton and Eva Lilja Löwenhielm, and Bermuda by Thomas Eriksson.

Asplund on ArchiproductsLuc by Asplund. Ph. by Louise Billgert

Luc by Asplund. Ph. by Louise Billgert

Tati and Petit Palais by Asplund. Ph. by Louise Billgert

Tati and Petit Palais by Asplund. Ph. by Louise Billgert

Tati and Petit Palais by Asplund. Ph. by Louise Billgert

Tati and Petit Palais by Asplund. Ph. by Louise Billgert

Snow by Asplund.  Ph. by Louise Billgert

Snow by Asplund. Ph. by Louise Billgert

Snow by Asplund. Ph. by Louise Billgert

Snow by Asplund. Ph. by Louise Billgert

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