RI_USO in colour: industrial waste materials have new life

New 2014 collection

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RI_USO in colour: industrial waste materials have new life
18/02/2014 - RI_USO rises from industrial labs and from an idea of Project Manager Bruna Taurino and Concept Designer Giovanni Lamorgese. It is already a synonym for sustainability with its soft, flexible design that envelopes the space, making it brighter with colours. Based on the recycling of industrial waste materials, as scraps and buckets, the new 2014 RI_USO collection, produced by Alcar Italia in Lecce, has been presented in Paris at Maison & Objet, in the special section of Now! design à vivre, the avant-garde showcase for ideas and creations of contemporary design.

RI_USO, fragments and materials that acquire a brand new sense and history in the process of changing themselves into everyday life art objects. In the current economic and social scenery, this initiative based on creativity and innovation, remarks the importance of recycling, in clear contrast to the tendency of products and matters waste that characterizes goods consumption, and aims to promote a fully environmental sustainability, together with the ethic and social responsibility of a company.

Thanks to the connection involving art, design and industry, a new reality is raising, the result of a strict collaboration between RI_USO and Alcar, a firm-based and dynamic company that has worked in the mechanical engineering field since more than fifty years, employing advanced technologies while investing in research and development; a reference point for the ‘made in Italy’ landscape. Unused parts, discarded from Alcar’s industrial production, such as buckets and swarfs, are reused in order to create unique handiworks of great plasticity and strong attitude, produced in unlimited samples.

A Soft and curvy texture, composes the irony modules of chaise longues, sits, shelves, floor and desk lamps, all projected to become contemporary objects, able to redefine the living spaces through their authentic design and astonishing aesthetics. Original forms are given rebirth, declaring the importance of transformation and renewal.RI_USO in colour: industrial waste materials have new life

RI_USO in colour: industrial waste materials have new life

RI_USO in colour: industrial waste materials have new life

RI_USO in colour: industrial waste materials have new life

RI_USO in colour: industrial waste materials have new life

RI_USO in colour: industrial waste materials have new life

RI_USO in colour: industrial waste materials have new life

RI_USO in colour: industrial waste materials have new life

RI_USO in colour: industrial waste materials have new life

RI_USO in colour: industrial waste materials have new life

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