From large slabs to technical solutions: a product portfolio which places ‘integration’ at its heart
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'Room for Imagination'. Rak Ceramics at Cersaie
10/10/2019 - Showcasing porcelain stoneware, ceramics, sanitaryware, furniture and accessories, all of which give 'Room for Imagination'. Rak Ceramics, now celebrating its 30th year of production, presented at Cersaie a product portfolio which places ‘integration’ at its heart.
Within the new stand, designed this year by the architect Alessandro Bucci, large-area applications will play the central role, but the real novelty in terms of product will be more evident to the experts: the relaunch of the technical product. Thanks to its continued commitment into investing in new technologies, with the arrival of a new production technology in the United Arab Emirates, RAK Ceramics presents two new technical collections. The technology delivers the most modern high-performing solution for the handling of powders, making double or triple loading possible, allowing the creation of a new variety of porcelain stoneware products with unique characteristics and inimitable performance.
This loading system is used to apply materials of different compositions and sizes: SPRAY-DRIED POWDERS, GLAZES, GRANULES AND FLAKES can be deposited both individually and in mixtures, creating natural, structured and polished materials of great aesthetic value.
The Maximus Big Slabs collection is totally renewed with an extended range, even more sizes and in three thicknesses from 6mm, 9mm and 14.5mm. Heat resistant, recyclable, light and easy to clean: Maximus Big Slabs provides the best solution to the most demanding architectural and interior design needs. There are many possible applications: from the floor and wall coverings to the application on furniture and furnishings, as well as worktops and ventilated façades. The technical performance of the super-sized RAK Ceramics Maximus sheets make them the perfect solution for the exterior cladding of buildings.
Sixteen new collections of slabs ranging from the Statuario and Calacatta marbles with continuous and open book graphics, RAK Ceramics offers new solutions, giving designers endless possibilities and marble lovers a material that reproduces a natural effect which is faithful to the veining of real marble.
RAK-Variant is the modular collection designed by the Italian design duo Daniel Debiasi and Federico Sandri that explores new design solutions and stimulates freedom of imagination. RAK-Illusion is a kind of magical collection. Inspired by feelings of awe and wonder, caused by something unexpected, it has such light lines that create an impression of 'suspension'. RAK-Des is a new concept bathroom suite that, starting from the name and the lines, pays tribute to the Bauhaus on the occasion of the centenary of its foundation (1919).
RAK-Petit is a concept previewed at Cersaie and is the second chapter of the successful collaboration with Maurizio Scutellà. A transversal collection of small washbasins that integrates into the portfolio of solutions for architects, with minimal shapes and small dimensions, RAK-Petit is perfect for small but special bathrooms and for furnishing elegant public spaces. RAK-Joy, the RAK Ceramics bathroom furniture line is enriched with an integrated and modular element, the open storage shelf unit, a useful extension of the vanity, with exposed compartments, an element with which it is possible to play, installing it on the sides or centre of RAK-Joy compositions.
The theme of colour in sanitaryware has been reimagined by RAK Ceramics since the launch of its RAK-Feeling shower trays, later extended to wash basins and freestanding bathtubs. At Cersaie it will also be presented for sanitaryware.
Last but not least, the RAK Ceramics Kitchen Sink collection which, with a view to positioning RAK Ceramics as a complete lifestyle solutions provider, has been included in the product integration process, with the introduction of a new, perfectly integrated under-top washbasin with the large Maximus ceramic slabs in their countertop application.