Shore Rugs: the world's first ergonomic rugs

The new collection inspired by distant galaxies, lunar phenomena, and rare natural beauty

15/05/2017 - Award-winning innovative rug brand SHORE to launch five new rug designs at ICFF 2017, held in New York City at the Jacob K. Javits Center from May 21-24, booth 1882. Previously, SHORE had a hugely successful debut at ICFF 2016 where they won the NYCxDesign award for “Best Commercial Floor Covering” as well as the IFDA award for “Best in Show for Flooring”. Shore Rugs™ have since been utilized in an expansive variety of projects and spaces, including hotels, spas, Fortune 500 workspaces, galleries, yachts, and designer homes. The new rug introductions feature colors and patterns inspired by distant galaxies, lunar phenomena, and rare natural beauty. Fresh colors and complex gradients are paired to create bold visual effects truly unlike anything seen before. The new styles are Andromeda, Eclipse, Iris (Pictured), Ocean Dive, and Moon Valley.

“Shore Rugs™ are the world’s first ergonomic rugs, effortlessly merging high-performance with handmade.” Useful anywhere, Shore Rugs™ are fully waterproof, UV and flame resistant, hypoallergenic, non-slip, easy to clean, and extremely durable with no need for underlays. The unique fully handwoven weave structure provides a cushioning and highly supportive massage-like experience. Shore Rugs™ are entirely handwoven from custom-made silicone cord, which has its origins in heavy industry but has been meticulously developed to feature a satisfying, leather-like surface quality. Available in a vivid spectrum of colors and gradients, Shore Rugs™ are also fully customizable. Shore Rugs ™ are the new standard in anti-fatigue floor coverings. Their unrivaled functional and ergonomic benefits in tandem with their bold visual appeal makes them perfectly at home in both stylish interiors and exteriors as well as in offices and workplaces underfoot at standing desks . Informed by scientific research, anti-fatigue mats are proven to reduce fatigue caused by standing for long periods on a hard surface. Shore Rugs™ bring both beauty and the wellness benefits of anti-fatigue flooring to any space imaginable.

The unique deep weave structure of a Shore Rug™ offers cushioned support as well as a textured, dynamic surface. This provides a massage-like experience as well as proprioceptive feedback, heightening the balance skills necessary to maintain stability, agility, and coordination skills. The pure silicone material of which Shore Rugs are made is not only completely non-toxic (silicone is often used in cooking and medical applications), it is also exceedingly durable and will not degrade or lose its spring-back.

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