18/07/2019 - Demonstrative luxury plays an insignificant role among Germans, whereas unobtrusive luxury which enhances one’s own well-being is particularly popular. The same applies to sleeping which the Schramm brand has been committed to for almost 100 years.
Already in the 18th century, the German philosopher Immanuel Kant knew that „three things help to counter the trials of life: Hope, sleep and laughter“. Schramm focuses on the topic of sleep. After all, sound sleep is a socially relevant topic that more and more people contend with. In today‘s hectic times, when consumers are driven by information overload and pressure to perform, sleep is the source of energy. In its company mission, Schramm describes sound sleep as the „cradle of a healthy life“.
Kashkash is known for its intelligent modular designs and timeless pieces. For Schramm they have designed the bed PUREBED ELL. A classically modern bed with a full-length removable fabric cover. The narrow piping edging emphasises the straight lines. PUREBEDS ELL is available with or without extension tables whose attachment discretely disappear under the cover.
FLAIR is a headboard with classic pipe stitching. Elegant and radiant in the velvet Ella – burgundy. The individual pipes have a width of 13 cm and can be extended to the desired size by this width. Furthermore it is flexible in height which can be extended in increments of 10 cm. FLAIR is also available as GRAND CRU.
Mind is a decorative and comfortable new headboard for the collection ORIGINS. The surrounding piping frames the headboard visually and is visible as a small ornament on the edges. It is flattering with the new velvet Linda sun covered.
ORIGINS Change Daylight
With the new ingredient light and the fitting app it will be easier to fall asleep, to sleep well rested and to wake up refreshed. The selected alarm time and desired sounds make getting up more comfortable. There are even bedtime stories integrated in the app so that one can fall asleep relaxed.
The app ensures an optimal light experience in the bedroom at all times. Illustrative and intuitive, it enables the user to experience and use different lighting scenarios. A slider enables the sun to be drawn on its path over a subtly implied horizon. Orientation is provided by a legend on the horizon. Two buttons allow the light to perform directly a sunrise or sunset. At the same time as lighting the bed, the 3D bed on the iPad visualises the corresponding lighting mood.