Summer: 'A Monochrome of Pattern'

Farrow & Ball launches creative billboard series by artist Ali Silverstein

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Summer: 'A Monochrome of Pattern'
12/07/2019 - British paint and wallpaper brand Farrow & Ball is pleased to announce the inaugural edition of the brand’s new creative billboard series, featuring a unique commissioned artwork by Los Angeles-based painter Ali Silverstein. Entitled ​SUMMER, the installation is on view along the northern facade of the recently opened Los Angeles Flagship on La Cienega Boulevard.
Ali Silverstein

Ali Silverstein

For ​SUMMER, Silverstein painted a series of works in Farrow & Ball paint in her signature improvisational style of mark-making, then collaged these paintings together to create a single piece that was translated to vinyl for the billboard. Propelled by her love of colour and pattern - a quality the artist shares with Farrow & Ball - Silverstein elected to use colour unconventionally, mixing them to create wild, unpredictable juxtapositions to create what she refers to as “a monochrome of pattern.”
Ali Silverstein

Ali Silverstein

For her improvised works, Silverstein typically uses a pre-prepared palette as​taking time to mix colours removes her from the immediate impulse to make a gesture. In this way, this project was a true collaboration — Farrow & Ball mixed the colours, and Silverstein, with paint cans lined up beside her canvas for spontaneous inspiration, dipped into each colour as it called to her.
Ali Silverstein

Ali Silverstein

It was thrilling to have access to the entire, incomparable color palette of Farrow & Ball to paint these pieces,” said Silverstein. “The paint is velvety, and therefore it’s easy to play with transparency and opacity. Adding a little water allowed me to emphasize brush strokes, while using it right from the can covers over anything smoothly and easily. The greatest thrill was also the greatest challenge -- choosing between so many incredible colors. Each one has a unique personality and feeling to it - they are like characters.”
Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

At Farrow & Ball, we have always been inspired by artists whose work draws on a strong use of colour, and Ali’s paintings exemplify that,” said Charlotte Cosby, Head of Creative for Farrow & Ball. “As an LA-based artist who uses colour so fearlessly, she is the perfect choice for our first billboard artwork commission at our new Los Angeles Flagship.”
 
Throughout the year, Farrow & Ball will commission a creative of their choosing to create a bespoke artwork for the billboard at the Los Angeles Flagship. The brand will continue to commission works in the Farrow & Ball colour palette from artists and designers whose work is uniquely informed and inspired by colour.
 
Following the exhibition of a large-scale artwork in collaboration with Farrow & Ball, which was installed on the facade of Los Angeles design gallery GRAYE during Frieze LA, Silverstein has gifted Farrow & Ball panels from that piece, entitled ​Merge. These will be on display in the Los Angeles Flagship indefinitely.
 
Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Farrow & Ball_Los Angeles Flagship Store_Credit Yoshihiro Makino

Ali Silverstein

Ali Silverstein

Ali Silverstein

Ali Silverstein

Ali Silverstein

Ali Silverstein

Ali Silverstein

Ali Silverstein

Ali Silverstein

Ali Silverstein

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