Talking to Jurors. Marcio Kogan, Paola Navone, and Masquespacio

Kick-off for the first weekly appointment with the ADA 2019 Jurors

Read 606 times
Talking to Jurors. Marcio Kogan, Paola Navone, and Masquespacio
14/10/2019 - This year we’ve tasked our jurors with envisioning the future of product design. Each one of them had their own ideas to share with us and we’ve decided to collect their thoughts in a series of interviews called “Talking to Jurors”. We’ve asked all of them what they’re looking for in an entry and what they’re going to reward. Among all of their predictions and opinions, one stood out – design must be human and provide solutions that meet people’s needs. What is truly unforgettable is the product’s ability to improve the lives of everyone.

This week we’ve spoken with the Brazilian architect Marcio Kogan, who wishes for a return to simplicity. Then we’ve asked a few questions to the Italian designer Paola Navone - in love with a visionary creativity - and the Spanish Masquespacio Studio, looking for products able to combine both aesthetics and function.
 

Marcio Kogan: “We need to go back to simplicity”

What are you looking forward to finding in our entries and which features are you going to reward?
I’m going to reward the right balance of proportions, as well as the smart use of materials. I’d say I’m keen on rewarding quality rather than the desperate research of novelty.

Which role do you think a Design Award should have nowadays?
Design Awards serve as an external recognition, which can help put the minds of good and melancholy Designers at peace.

In which direction should contemporary Product Design go and how should it evolve to answer people’s needs?
Contemporary Product Design should go back to simplicity. To synthesis rather than excess.
 
Paola Navone: “I’m looking for a free and visionary creativity”

What are you looking forward to finding in our entries and which features are you going to reward?
I hope to find free and visionary creativities with the desire to take advantage of the opportunities that new technologies provide to product Design. With a special care to sustainability and people’s well-being.
 
Which role do you think a Design Award should have nowadays?
I think they should promote “good Design” in the contemporary meaning, that is different from the past when all was still to be invented. Today a project is no longer only innovative, pleasant and functional, but it has to deal with sustainability and globalization. It must be comfortable and suitable for different spaces and styles.

In which direction should contemporary product Design go and how should it evolve to answer people’s needs?
I feel that people today are always looking for a tailored home, set up with the objects they like, possibly customized and unique. There is a different attention to the trends of the moment comparing to the past years.This possibility gives a great chance to Designers: they can enjoy the energy of creative freedom, forgetting style uniformity.
 
Masquespacio: “Design should be able to seduce”

What are you looking forward to finding in our entries and which features are you going to reward?
When evaluating this year’s entries, we’ll be looking for those products able to combine functionality and a major importance to the aesthetics. This is what we’re going to reward: the ability of products to seduce customers.
 
Which role do you think a Design Award should have nowadays?
The role of a Design Award nowadays should be the one to recognize and encourage Designers and brands that come together to bring innovative solutions to our lives.
 
In which direction should contemporary Product Design go and how should it evolve to answer people’s needs?
We’re convinced that it should take account of sustainable solutions, moving forward without forgetting our past.

Related news


Share on Facebook Share on Twitter Share on Tumblr Share on Pinterest
Save to: