Talking to Jurors. Marco Piva, Studio Milo and Fernando Alda

The third appointment with the 2019 ADA Jurors

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Talking to Jurors. Marco Piva, Studio Milo and Fernando Alda
29/10/2019 - ‚ÄčA few more days to discover the winners of the fourth edition of the Archiproducts Design Awards!

This year we’ve tasked our jurors with envisioning the future of product design. Each one of them had their own ideas to share with us and we’ve decided to collect their thoughts in a series of interviews called “Talking to Jurors”. We’ve asked all of them what they’re looking for in an entry and what they’re going to reward. Among all of their predictions and opinions, one stood out – design must be human and provide solutions that meet people’s needs. What is truly unforgettable is the product’s ability to improve the lives of everyone.
 
This week the word goes to Marco PivaStudio Milo e Fernando Alda.

Marco Piva, “Design as an answer to a complex world”

What are you looking forward to finding in our entries and which features are you going to reward?

I am very delighted to have been nominated member of such a prestigious Award, the Archiproducts Design Awards 2019. I am an attentive follower of the Archiportale activities and I really appreciate the deep research that is carried out and their systematic approach to organize “design discoveries” around specific themes. I am really looking forward to see new design approaches and possibly new “ideas” even if they are not aimed towards mass production.

My fields of interest are interior design in general, the lighting design and hi-tech design. But what I am really looking for are innovative approaches to design using new advanced materials that  aim to reduce the use of energy for production, reduce the impact on the environment, and possibly the recycling of materials at the end of the product’s life cycle.


Which role do you think a Design Award should have nowadays?

There are quite a number of Design Awards around the world but very few of them are truly meaningful. It depends on the “reasons and aims” that these Awards want to focus on and the quality of the Jury. Archiproducts is based, as I said, on an intense and dynamic research of products that express real qualities in terms of aesthetics, functions, usage and finally their overall value.

I do believe that a design Award nowadays has a sense in recognizing and prizing the contribution given to a specific “product” by the chain of the design and manufacturing process that sometime could be fully automated or otherwise crafted by designers and artisans.


In which direction should contemporary Product Design go and how should it evolve to answer people’s needs?

Nowadays there are several so-called “design directions”, broad or specific with all the tendencies in the middle. Generally speaking I believe that “industrial design” should specifically develop further to manufacture products aimed at reducing their footprints in terms of energy consumption needed for the production, or utilize less different materials to manufacture each single product, or using as much as possible less materials that are difficult to be recycled later on.

One of the main issues is “material design”, in the sense that new materials could give high-standard performances with less impact on the ecosystem both for Architecture and Product Design.  I also focus on new production systems like 3D printing or multiple axis machines that could shape out completely finished products in a single manufacturing process.

The World is becoming more complex every day and Design is the answer to this Complexity – as I frequently say.


Studio Milo, “The importance of an inexhaustible research”

What are you looking forward to finding in our entries and which features are you going to reward?
“Research” is one of the keywords we use to define our work and what we are looking into others. In every aspect of Design, it is for us a necessary ingredient for creating, developing and delivering a successful product and project. We are always fascinated by an unconventional use of materials, colors, shapes and the combination of the above.

Which role do you think a Design Award should have nowadays?
A Design Award is a great opportunity to acknowledge and celebrate new talents, their creativity, and at the same time, it represents an incomparable window on the latest trends in the industry. It is also an incredible source of inspiration and a brilliant sharing platform of ideas, both essential aspects of the creative process.

In which direction should contemporary Product Design go and how should it evolve to answer people’s needs?
Contemporary Design is currently putting the accent on innovative materials and sustainability. In the future we should aim at extending the product’s life cycle both by giving products a second life and beforehand by making more durable objects.

Fernando Alda, “Innovation and sustainability”

What are you looking forward to finding in our entries and which features are you going to reward?
I’m really glad I have the chance to get to know all these new products that have been presented and submitted this year. I can’t wait to assess their contribution and ability to improve the quality of people’s lives, their power to change the configuration of different habitats and the way we live, work, enjoy our leisure and rest.

Which role do you think a Design Award should have nowadays?
I believe Design Awards should have an impact on these terms, offering responses to the new requirements of life or improving the response provided by already existing designs. Awards enhance the knowledge of products often ignored by the public, giving them more visibility. 

In which direction should contemporary Product Design go and how should it evolve to answer people’s needs?
Regarding my preferences, I appreciate designs that promote innovation, the better use of materials and sustainable solutions. Design nowadays has to increase the offer, providing new answers to common problems, reformulating the utility or questioning the question itself.
 

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