Technique and Beauty: altreforme in Milan

The brand opens its second decade with new artistic projects

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Technique and Beauty: altreforme in Milan

15/03/2019 - After its Xth anniversary celebration, under the wise guide of Founder and Art Director Valentina Fontana, altreforme is ready to open its second decade, willing to honour both its origins and its more recent history.

From the monolithic and challenging shapes of its debut to the refined and exclusive finishes of the out of the box latest collections, never forgetting the boldness of pure aluminium: altreforme thousands facets come together in its new proposals, 3 different cabinets which will seduce the public through their unexpected features, designed by some of the leaders of Italian design, Marcantonio, Antonio Aricò and Elena Salmistraro.

Born as a diversification of Fontana Group, leader worldwide in design and production of aluminium luxury car bodies, altreforme opens its second decade going back to the origins in the automotive, which so much contributed in outlining and shaping the “personality” of the brand.

In fact, it is just the car body production process that led Marcantonio to realize his cabinet with such soft and sinuous lines.

The coat hangers with mirror Mata and Grifo, created by the genius respectively of Antonio Aricò and Elena Salmistraro, are a tribute to the aesthetic side of the brand. Their cabinets show up as two polyvalent elements, metaphors of altreforme extravagant and kaleidoscopic reality.

The iconic projects will be exposed during Fuorisalone of Milano at the prestigious Galleria Rossana Orlandi, whose patroness “sponsored” the special Xth anniversary limited collection Raw&Rainbow last year and will be glad to host again the brand in its unique gallery.

As every year, altreforme takes part in the Salone del Mobile in the international frame of Rho Fiera Milano, in an original set realized by the Milanese exclusive interior design studio Dsigninc Milano (Hall 10, Booth C11). Visitors will lose themselves in a decorative and colourful setting, overwhelmed by the endless customizations of shapes and colours offered by altreforme to its customers, always looking for very personal and tailor-made products.

altreforme on ARCHIPRODUCTSaltreforme_ElenaSalmistraro

altreforme_ElenaSalmistraro

altreforme_AntonioAricò

altreforme_AntonioAricò

altreforme_Marcantonio

altreforme_Marcantonio

altreforme_ValentinaFontana

altreforme_ValentinaFontana

altreforme, Milano Design Week

altreforme, Milano Design Week

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