22/01/2021 - One of Norwegian rug maker Heymat’s first and most popular rugs Mix was first launched in 2016. Now Mix is being presented in a brand-new edition, conceived by Tekla Evelina Severin, better known as Teklan. With a nod to 70s color palette, gemstones and the Mediterranean, Tekla has created a contemporary color scheme in earthy pastels that welcome you home.
Since the start in 2015, Heymat has collaborated with contemporary Norwegian designers working innovatively with color and pattern. In January 2021, the brand is delighted to announce the launch of its latest collaboration – this time with Tekla Evelina Severin.
“I wanted to create a new version of Mix that feels harmonic and inspiring to come home to. I drew great inspiration from the soft and almost meditative color scale of gemstones,” says Tekla Evelina Severin.
A colorist, interior designer, and one of the brightest stars in the design world, Tekla Evelina Severin is known for her strong color compositions and graphically playful artistic expression – often monochrome. Her use of unexpected color combinations keeps her au courant and in demand for new projects all over the world. When developing the new colorway, Tekla’s starting point was a calm color palette of earthy pastels.
First launched in 2016, Mix was originally designed by Norwegian designer Kristine Five Melvær, whose design plays with different rectangles in contrasting colors combined with each other. For Tekla Evelina Severin, it was important to show her appreciation for the original design in her new creation, contributing something novel in her personal interpretation.
For Heymat, the collaboration with Tekla Evelina Severin marks their first collaboration with a designer outside Norway. Heymat rugs are made in sustainable material suitable for a long life in the harsh Scandinavian climate.
Heymat’s CEO Sonja Djønne, looks forward to seeing the rugs in even more Swedish homes going forward. “Seeing Tekla imbue new hues into Kristine’s design, one of our must popular rugs, is testimony to our shared interest in beautiful design and the environment. It’s wonderful to see the co-creation of beautiful, sustainable things – by good design neighbors,” says Sonja Djønne.
Heymat on Archiproducts.com
