The CONVIVIUM installation by Elite TO BE at Fuorisalone

At the Key Gallery in via Borsieri 12 - Isola area

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The CONVIVIUM installation by Elite TO BE at Fuorisalone
13/04/2018 - It will be an experiential installation that ELITE TO BE, under the creative direction of Matteo Beraldi, will put in place during the next Salone del Mobile in Milan. At the Key Gallery in via Borsieri 12 ( Isola area ), next to the Vertical Garden, in the heart of the city, CONVIVIUM will give life to a new idea of domestic conviviality, inspired by the transformations of society and future hybrid living contexts.
 
3 different scenarios will be represented, ideally located in 3 distinct geographical contexts:
Milan - London - Hong Kong. Each room will be the place for a specific moment shared between people, lived in their own home. The table will be the protagonist of each scene, around which a photograph of conviviality will be photographed.

Materials, colors, finishes and sensations will be immortalized in these glimpses of experience in which every visitor can identify with and relive that atmosphere, perceive its taste and for an instant be the protagonist of a story.
 
Fil rouge of the whole installation: the wine, which will unite the 3 different geographical contexts, the actors involved within each scene and will mark the moments of the day that will be represented.
 
The ultimate goal is to offer different ideas for reflection on the future of conviviality in relation to the evolution of society in a globalized context and how design becomes a catalyst for unique and emotional experiences.
 
The CONVIVIUM installation by Elite TO BE will be open from April 17 to 22, 2018 at the Key Gallery in Via Pietro Borsieri 12, in Milan.
 
ELITE TO BE on ARCHIPRODUCTSThe CONVIVIUM installation by Elite TO BE at Fuorisalone

The CONVIVIUM installation by Elite TO BE at Fuorisalone

The CONVIVIUM installation by Elite TO BE at Fuorisalone

The CONVIVIUM installation by Elite TO BE at Fuorisalone

The CONVIVIUM installation by Elite TO BE at Fuorisalone

The CONVIVIUM installation by Elite TO BE at Fuorisalone

The CONVIVIUM installation by Elite TO BE at Fuorisalone

The CONVIVIUM installation by Elite TO BE at Fuorisalone

The CONVIVIUM installation by Elite TO BE at Fuorisalone

The CONVIVIUM installation by Elite TO BE at Fuorisalone

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