Highly decorative, “Chimera” invites sensory enjoyment and the porcelain stoneware slabs create a fantastic universe inspired by nature and the chimera of the “grotesque” tradition, featuring very tactile and striking raised designs.
80 different fragments, signed one by one by the designer, give life to a ceramic puzzle halfway between art and industry.
“The Hotel Chimera installation opens to the outside, breaking up into slab/painting and becoming the perfect filter between imagination and reality' – explains Elena Salmistraro.
Just like the Chimera – whose body in Greek mythology was composed of parts from different animals – this 480x400 cm work is made up of 80 different 40x60 cm ceramic elements that together reinterpret the ‘Hotel Chimera’ illustration, presented this time by the designer in two new colours that divide the design into mirror-image halves. The result is a large puzzle made up of unique pieces.
'Hotel Chimera is a location free of all ties and bonds to reality. Above all it is a place that brings a variety of elements together to create a crucible for images, where the artificial reigns supreme,” says the designer.
Created on the occasion of Milan Design Week and sold exclusively on Archiproducts, the Hotel Chimera collection is now sold out, while the proceeds have been donated to support a social sustainability project.
Proceeds from the sale of the individual pieces of artwork will be used to support ‘Doppio senso. Percorsi tattili alla Collezione Peggy Guggenheim’, an accessible visitor experience created by the Venetian museum mainly for blind children. Since 2015 Florim has been part of Guggenheim Intrapresæ, a group of companies that share a passion for art and strongly believe in investing to support culture. In view of this important collaboration and to promote shared values such as sustainability and inclusion, Florim has decided to support the project that the Venetian museum has been running for six years.
The first ceramic company to be a Benefit Corporation and the only one in the world to be B Corp Certified, Florim sustainably strives to benefit both the planet and the community by carrying out concrete actions, including of a humanitarian nature. Through this work, CEDIT, a ‘made in Florim’ brand, communicates a charitable message that sums up its core values – Culture, Ethics, Design, Identity, and Talent – in line with the Group’s corporate commitment.
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