03/11/2020 -
Arredo3 opens its new flagship store in via Solferino, in the heart of Milan where the most prestigious Italian design brands are located. A unique space designed to enhance the strength of the brand and communicate its distinctive characteristics, the design skills, the quality of every detail and the several possible compositions of the solutions proposed. A space conceived as a sale point for the final consumer but also as a meeting place where Italian and international architects and designers can gather for project insights. A space dedicated to relations, meetings and events, new reference point and international showcase of the company. The architect and designer
Andrea Federici, who has been collaborating with the company for some years now, is also the designer of the new
Tratto_10 kitchen, on display at the entrance of the new store.
The flagship store is located in via Solferino within the “Casa in piazza San Marco” building designed by Vico Magistretti in 1969 and it is developed on two levels: an entrance with an exhibition area on the ground floor characterized by two large windows and an extended space with offices in the basement, equipped for displaying the various models. The layout, that defines the guidelines for future openings, aims at enhancing all the kitchen models of the company and the possibility to customize them, without neglecting the living furniture collections, integral part of Arredo3 production.
![The first Arredo3 flagship store in Milan 3]( "The first Arredo3 flagship store in Milan 3")
Tratto_10 is the new Arredo3 kitchen designed by Andrea Federici. Its name comes from the search for a distinctive sign, a characteristic and salient trait, recognizable, able to express the in-depth study that gave life to this project. A line drawn with a single and rapid movement comes to life in a succession of clear and sharp segments. The same decisive traits, traceable in every composition, become the foundations of the entire collection.
![The first Arredo3 flagship store in Milan 4]( "The first Arredo3 flagship store in Milan 4")
The essentiality of this kitchen is recognized in all the supporting elements and in the details. Cabinet doors and handles, produced according to the company exclusive design, were conceived as a single body: these two elements, although distinct in functionality, contribute to determine the identity of the model, interacting with each other and merging into a unicum. In particular, the doors have a horizontal incision over the entire surface, just like a line drawn decisively on a white sheet. Inside, they hide handles profiles with variable pitch, designed to adapt to the size of the door. Also available with vertical slatting doors that give an effect of depth thanks to the chiaroscuro: in this case, a special handle profile has been designed to be used vertically, in aesthetic continuity with the horizontal profile.
![The first Arredo3 flagship store in Milan 5]( "The first Arredo3 flagship store in Milan 5")
The Tratto_10 collection is completed with a dedicated line of accessories that represents a further degree of customization and it includes profiles of worktops, snack tops and tables, glass wall units with different textures, open compartments and underbars.
The possibility of mixing the accessories, confirms Arredo3 flexibility; the company is able to offer a highly customizable project based on the different possible compositions, in order to meet the different needs of the customer, making Tratto_10 a highly versatile model.
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