30/04/2018 - The idea of the home fragrance and its possible reinterpretation through the language of design has fascinated Alessi
since the mid-1980s. It is an interest that was sparked when the maestro Andrea Branzi suggested the imaginative but impossible idea of reproducing the pleasure of outdoor life through fragrances based on the fresh air of the Dolomites or inspired by sea cliffs.
The chapter dedicated to home fragrances, new to the Alessi Encyclopaedia, is now written by contemporary style icon Marcel Wanders, who also happens to be one of Alessi’s most fragrant designers. 'The Five Seasons - explains Alberto Alessi - is a collection of objects that create a multisensory experience: sinuous organic forms that are aesthetically pleasing; natural materials that delight our sense of touch and enveloping scents dedicated to our oldest and most instinctive sense - our sense of smell.'
Developed over the past few years, Marcel Wanders’ project makes its international debut during Milan Design Week 2018. 'The Five Seasons' is the most recent and spectacular expression of Marcel’s design vision and the manner in which he conceives of design as a comprehensive artistic and poetic discipline - a design approach that is part of Alessi’s DNA. The collection is a love song to nature, which is celebrated through the domestic recreation of the cyclical experience of the seasons: from the regeneration that follows the cold winter and the blossoming of nature in the spring, to the full flowering of the summer and the harvesting of the autumn fruits. These four traditional seasons are joined by a fifth: Transcendence, enigmatic and cloaked in black.
Marcel Wanders explains: 'The Alessi collection of home fragrances invites us to discover the immensity of nature and to embrace its spirit in our home. The intensity and vitality of the scents hang in the air day and night, immersing us in an experience of continual transformation. The natural changing of the seasons perfectly mirrors our life cycle: this is why we have created fragrances that speak to our souls and involve us in a transcendent and transformative way.'
The scents were created with the advice of one of the most important perfume makers in Grasse. Regarded as the world’s perfume capital, the French town is known for its cultivation of flowers and sophisticated production techniques. Five new fragrances emerged out of this meticulous research.
The personalities of the fragrances are suggested by their highly evocative names: 'Brrr' (Winter), mature, fresh and bright with notes of bergamot, lily of the valley and musk; 'Ahhh' (Spring), young and delicate with the freshness of a mystical garden and with notes of cardamom, hyacinth and vetiver; 'Hmm' (Summer), vibrant and hearty, warm and inviting with a bouquet of figs, red fruits and mixed woods; 'Grrr' (Autumn) complex, dense, smoky and sensual with a mix of incense, cedar wood and moss; 'Shhh' (Special) mysterious, spiritual, obscure and enveloping, with hints of eucalyptus, rose and patchouli. These authentic fragrances fill the air with seductive notes that evoke the cyclical nature of the seasons.
'The Five Seasons' is completed by a diverse range of small accessories for the home. These include the Leaf fragrance diffuser, Scented candles, Room Spray, a Lava stone fragrance diffuser, a Bottle candle holder and a Candle snuffer. Precious materials, like porcelain and mahogany wood, and elements inspired by nature, like twigs, shape the design of the entire range. Smell, touch, sight and irony are the common threads throughout of the collection, but each with a new aesthetic. Five fragrant seasons that are harmonious throughout the year in any domestic setting.
ALESSI on ARCHIPRODUCTS
The Five Seasons: a love song to nature