The designer's thinking focused first on the method of presentation, where the tap - as an object - appears not only aesthetically but, above all, functionally and in terms of different water flows. Hence the idea of deconstructing an otherwise aseptic exhibition in favour of an engaging approach based on visitor interaction with functional elements.
Elisa Ossino says, "We wanted to create a textured envelope in which the vibration of light - for me, a fundamental component of the success of a project, perhaps linked to my past as a photographer - would accompany the reverberation of the water."
Underlining this approach is the choice of materials like travertine for the bathtubs and some vertical surfaces. The plastered walls, whose natural chiaroscuro is enhanced by a carefully chosen finish in the same shade as the stone, left as natural as possible with visible saw cuts or grouting of the perforations, complement the travertine, an element "close" to water since antiquity traditionally used for fountains, swimming pools and spas. The choice of Cocciopesto for the floors arose from extensive research and experimentation with grain sizes, whose fine texture blends perfectly with the space.
The new CRISTINA Rubinetterie showroom in Milan by Elisa Ossino Studio - ph. Alberto Strada
Elisa Ossino designs the new CRISTINA Rubinetterie showroom in Milan, via Pontaccio - ph. Alberto Strada
The lower level houses accessories and the rest of the collections. For aesthetic continuity, the design echoes the language of the first floor with the use of travertine and basins.
The concept is a monochromatic and material box in which to discover and try out the latest collections by Cristina Rubinetterie - ph. Alberto Strada
The lower floor is open and dynamic. The perimeter walls contain a wide range of references (completing the collections), and kitchen mixers are installed in the stylised space suggested by grooved wood. The austere layout is enlivened by two circular tubs - facing the wall with the shower proposals - and four freestanding washbasins. A limited area displays thermostatic solutions. Here, the black, geometric, austere Antrax radiator showcases the high-performance Code®, a new intelligent system from Caleffi S.p.A. that allows remote control of any room temperature with a smartphone app.
The furnishings - the two central sculptural wooden tables with strong curves and thin edges and a small meeting table enclosed by sliding glass windows - were all designed by Ossino herself, except for the Scandinavian design seats. Ekinex managed the domotics, configuring lighting scenarios, nocturnal installations, shop windows, air conditioning and energy consumption within a single, centralised system.
CRISTINA Rubinetterie on Archiproducts.com
Elisa Ossino for the new CRISTINA Rubinetterie showroom in Milan - ph. Alberto Strada