The New Ethimo Showroom in the Heart of Milan

A display area on several levels that combines natural materials and neutral colors: the project developed in collaboration with Studiopepe

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13/07/2021 - Ethimo inaugurates the new flagship store in Via Cavallotti 8, inside the via Durini Design District, a prestigious ‘residence’ boasts more than 500 m2 of display area on several levels. Elegant and contemporary, attention to detail makes the difference here: from the architecture to the choice of finishes and colours that reflect the unmistakable Mediterranean spirit of Ethimo.

Selected in collaboration with Studiopepe, the colours and finishes bring alive a project that harmoniously balances earthy neutrals with the texture of enamelled majolica tiles in shades of green. In perfect accord, nuances and materials dialogue with the lighting to flatter the form and function all the furnishings, their design, materials, fabric textures, and finishes.
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The natural light, flooding through the large windows that seem to bring the ‘outdoors in’, and the carefully tended luxuriant plants are the allpervading elements in this showroom and they create an apparently seamless flow between the different settings.

Nature and greenery are the main players and the indoor courtyard, the real hub of the showroom, is a welcoming and delightful haven in the heart of Milan.

This beautiful outdoor space, filled with rich vegetation that hints at the exotic, is an immersive location designed as an exceptional showcase for that special ‘art’ of outdoor living that Ethimo expresses in all its collections.

The showroom has its own extensive library of materials in a space dedicated to design, for the creation of exclusive materialboards inspired by the many possible combinations of materials that characterise Ethimo furnishings and accessories.
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This new location stems from a desire for special storytelling that reveals not only the aesthetic and rational value of the Ethimo collections, but also suggests new way to enjoy contemporary outdoor living and relate with nature, in a balanced mix of design and function.
Its mood-filled interiors are stimulating and evocative, a source of inspiration thanks to Ethimo style, somewhere it is easy to imagine a wide array of open-air settings, residential or contract, at the same time providing design and sales services for professionals in the sector and private clients.

From the iconic creations to the latest trends for 2021, in the new Ethimo ‘home’ everything has its place, the displays will be rotated season by season to make room for new entries and illustrate fascinating new ideas for al fresco living.

The new showroom in Via Cavallotti 8 is the second in the city after the one in the brand’s historic headquarters in Corso Magenta.

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