07/10/2022 - The Florim Group recounts itself as a product brand and presents its first 4 collections of Florim ceramic tiles. The reputation, recognition and awards the company has gathered at the worldwide level in the last few years are the outcome of a brand promotion strategy.
Florim officially integrates the historic commercial brands (Rex, Casa dolce casa – Casamood, Floor Gres and Cerim) under its umbrella, translating them into expressions of design: Luxury, Creative, Architectural and Contemporary.
On occasion of Cersaie 2022 the Florim Gallery has presented settings with a completely renewed concept, in which even the smallest details are carefully designed to recount new ways of living. "FORMS OF DESIGN" showcases the many readings of space made possible by Florim collections.
Luxury, Creative, Architectural and Contemporary Design are expressed in porcelain stoneware surfaces with a strong identity that inhabit and explore the potential of everyday spaces: from interiors to outdoors, flooring to furnishings.
Four new collections are on show, one for each expression of design.
Plimatech reflects the characteristic features of Architectural Design with a technical product inspired by the naturalness of Plima granite.
Slate and oak wood are the inspiration for Woodslate Life, a play on two native materials in a versatile scale of colours, in a perfect Contemporary Design style.
Heritage Luxe reinterprets the noble colours and majestic veining of marble as an expression of Luxury Design.
Nature Mood embodies Creative Design by bringing together two diverse and yet complementary materials - wood and marble.
Florim on ARCHIPRODUCTS
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