26/10/2020 - Aiming to launch a new corporate image, the architectural design of the MDF Italia Headquarters in Mariano Comense is gaining a new exhibition area.
The new showroom features sinuous lines alternating with solid interactions and covers an area of 400 square meters. The interior design curated by the Israeli architect Pitsou Kedem creates a welcoming and dynamic environment, where walls and free-standing room dividers taper away in fluid and flexible lines, to guide the visitor on a visual-sensory journey, to discover the products.
“We used the sensuous and wavy form of the walls to outline spaces and at the same time to invite the visitor to move across and visit them' said architect Pitsou Kedem.
'We strongly wanted the renewal of this space to let it represent in the best way our new corporate identity, after the acquisition of the Acerbis brand, fully expressing the common values of the two brands and enhancing their collections. To reach this goal we relied on the skills of the architect Pitsou Kedem, with whom we have been co-operating since a while now. He has been able to perfectly interpret our needs' explains Roberto Cappellini, CEO of MDF Italia.
Clay was used as the only finish of the architectural elements to enhance through its materiality the peculiarities of the displayed products.
This setting hosts not only the MDF Italia novelties, including the new NVL table signed by Jean Nouvel Design and the reinterpretations of the brand's iconic products designed by internationally renowned designers, but also the set of the first Acerbis collection curated by the new creative direction of Francesco Meda and David Lopez Quincoces.
MDF Italia on ARCHIPRODUCTS
