07/04/2021 - Opens a new Minotti Flagship Store in Taizhou - one of the country’s most thriving industrial centres, thanks to the strategic partnership with high-end furniture retailer Fashion Bond. Located in the exclusive Taizhou Central Business District, in close proximity to the city centre, this flagship store features an imposing classical-style facade, high ceilings and large windows, which let in plenty of natural light and offer unbeatable views over a manicured residential garden in the area behind the building.
2. Minotti Flagship Store in Taizhou
The new Minotti Flagship Store space
Minotti on ARCHIPRODUCTS
The project, designed by Minotti Studio, the creative department within Minotti HQ, emphasises the store's scale and brings an understated monumental quality to the space, creating a measured, graphic effect, where the clever use of solids and voids, light and shadow gives a dynamic, well-balanced rhythm to the range of settings. Bringing warmth to this rigour are the contrasting textures and colours of the chosen finishes, where juxtapositions of black and white, gloss and matte, smooth and porous offer an authentic, refreshing brand experience.
Among its most distinctive architectural features are a dramatic marble fireplace standing opposite the entrance, and tall circular columns in white plaster distributed throughout the space. Liquorice-stained larchwood flooring, wall panelling in the same material alternating with walls gloss-painted in “Warm Grey”, ceilings in white plaster, and reflective surfaces which amplify and brighten the space, make for a contemporary atmosphere.
3. Minotti Flagship Store in Taizhou
Animating the display spaces, in a fluid sequence of highly appealing living, conversation, dining and night areas, is a mix of best-sellers, representative pieces from recent collections, and furniture from the 2020 Collection, including the Connery seating system by Rodolfo Dordoni, Daiki armchairs and the Boteco coffee table, both designed by Marcio Kogan / studio mk27.
By opening the flagship store in Taizhou, the eighth in China, Minotti strengthens its presence in the country and offers a new destination in a market where the brand’s sophisticated and ambitious distribution strategy is based entirely on flagship stores.
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