The first Porada showroom in Paris

Between textured finishes and soft nuances, the new space in Saint-Germain-des-Prés hosts the furniture from the Twenty-Two collection and the most iconic pieces

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23/01/2023 - Opens the first Porada showroom in Paris, in the Saint-Germain-des-Prés design district. A space of 429 sqm spread on two levels, where the layout reflects the brand’s philosophy and flair, closer to the French style thanks to an informed selection of products, finishes and colours. It features the Twenty-Two collection and its previous ones – where the different designs are always in harmony with each other, though offered in different materials and soft hues, highlighting suggestive and playful lighting effects.
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The ground floor welcomes visitors with living and dining spaces. The lower floor, with a slightly dimmer light, features a softer and more intimate atmosphere to house the sleeping area, fully equipped with beds, dressing tables and a walk-in wardrobe.
From the dining space to the bedrooms, via the living and office areas, the showroom set-up recalls a cozy and warm ambience, revealing Porada’s know-how and creativity, while the wide variety of items displayed reflects the brand’s ability to adapt to any context.
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In the basement, visitors can discover the materials library to actually review and touch the different materials used by Porada to manufacture its products (fabrics, leathers, marbles, woods, etc.); a precious tool, designed to help customers choose the best finishes for their made-to-measure projects.
“We are delighted to open a showroom in France, in the city of Paris, to consolidate the presence of Porada in a mature French market,” explains Mauro Nastri, export manager of Porada. “The company is already rooted in the territory thanks to the realization of projects that are important to us, and we are certain that the Parisian showroom will make Porada an essential brand for design enthusiasts, architects and interior designers, not only in the capital but throughout France and other French-speaking countries.

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