06/06/2019 - Pedrali
takes part for the first time in NeoCon
in Chicago, the American historical fair that this year marks its 51st edition, regarded as a platform for launching innovative ideas and products which make public spaces of tomorrow flexible and cutting-edge.
From 10th to 12nd June, at the monumental The Mart in Chicago, Pedrali showcases seatings, tables and complements designed for the contemporary office world through two different settings by the Milan based architectural studio Calvi Brambilla: an exhibition area on the seventh floor (Booth 7-5050) and Buddy Constellation
(Floor 1, NorthEast Corridor), a special installation that welcomes visitors on the first floor. The main element of this space is Buddy
, the collection by Busetti Garuti Redaelli, with its friendly and reassuring design that will conquer and lead people upstairs: the poufs of different sizes, upholstered with fabric in warm colour shades from bright red to powder pink, are hung and suspended in the air such as stars in the sky. On the ground floor, bounded by a red carpet, they create a pleasant waiting area, underlining the versatility and their ability to meet any furnishing need through their configurations.
Within the exhibition area on the seventh floor, the Italian company presents its latest furniture solutions made from metal, wood, plastic materials and upholstery; each is the result of meticulous research and collaborations with Italian and international designers. Flexible and versatile working spaces, oriented to the well-being and the creativity of the workers are displayed through five setting which draw inspiration from modern office world.
The high aesthetic quality of Elinor
executive chair designed by Claudio Bellini, the elegance and the refinement of Ester
armchair by Patrick Jouin, and the embracing Vic
armchair by Patrick Norguet characterise the executive office. The seats around Arki-Table
, with its typical trestle legs, are joined by Ray
, the freestanding coat-hanger by Pio and Tito Toso, which accentuates the beauty of the ash wood, with the functionality of an indispensable everyday object for a variety of interior spaces.
The flexibility of an operational office is enhanced by Arki-Table adjustable
, which allows to adjust the height of the top in order to adapt to his users and their needs, with the multitasking executive chairs Temps
by Jorge Pensi and Boxie
, the storage system with wheels by Claudio Dondoli and Marco Pocci. The long side wall is furnished with Snooze
, the sound absorbing panels designed by Marcello Ziliani which are studied to increase the acoustic quality of every office space making them cosier and, at the same time, creating a trait d’union with the next setting: a co-working space.
Modern co-working spaces have to dynamic and furnished by elements able to meet the constant need for change. Here Ypsilon
tilting by Jorge Pensi, the stackable table with wheels and tilting top, which can be moved and stored away when not in use. At the cutting-edge in terms of quality, it conveys both attention to details and a high-tech elements.
To complete the setting, Tweet
seating collection by Marc Sadler, proposed with different frames and finishes, underlines the production capacity of the company and its great possibility to customise the products.
Speaking about modern offices, cannot miss the meeting room where Babila
table is combined with the homonymous armchairs by Odo Fioravanti, presented with ash wood legs and polypropylene or upholstered shell.
These four scenes are characterised by backlighted round walls which are strung with light bulbs to pay tribute to the Italian company's 'latest good projects'. The last setting is in the middle of the exhibition space: a relax or waiting area where it is possible to have a coffee or to arrange an informal meeting, made comfortable by the soft lines and clean design of Buddy poufs and tables by Busetti Garuti Redaelli.
PEDRALI on ARCHIPRODUCTS