The Seventh Edition of Materials Village at Superstudio Più

A completely new exhibition format and the “WastEnders” exhibition. This special edition at MDW 2021 talks about our way of living

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The Seventh Edition of Materials Village at Superstudio Più

22/07/2021 - In this Special Edition, at the Milano Design Week in September, Materially presents the seventh edition of Materials Village, the event created to promote the development and the diffusion of innovation and sustainability starting with materials. Part of the Archiproducts Design Selection guide, Materials Village will offer a completely new exhibition format, hosted by the Superdesign Show 2021 of Superstudio Più. The indoor exhibition will showcase aspects of the material transformations surrounding our everyday lives.

During the past fifteen months, we have witnessed a radical change in our way of living. Houses became offices and schools, public areas became gyms and private transportations became places where people could enjoy some privacy, emphasizing a trend that for years saw airports turning into shopping malls and hotels into spas and galleries. In this functional and expressive fluidity, materials again have a critical role in representing important factors, the essence and the tangibility, the solid side which can contribute to the virtuous transformation of daily objects.

At Materials Village, companies and start-ups will present materials, showcasing productive processes and technologies aimed towards sustainability, optimization of performances and a circular economy.

Among these companies, Foliae Surfaces focuses on the possibility of rethinking the use of natural raw materials in the production of materials for furniture to propose sustainable alternatives with flexible and post-formable concrete coverings transparent and backlit panels.

Image curtesy of Foliae Surfaces

Image curtesy of Foliae Surfaces

The ecological proposal of Hometreschic is expressed in the new collection of cement tiles resulting from research for a finishing technique that respects the environment. Handmade with a low environmental impact processing, they already have a protective treatment in the production phase that does not use chemicals.

Image curtesy of Hometreschic

Image curtesy of Hometreschic

Guided by the CYCLE OF GOODNESS® philosophy – no one prospers without rendering benefit to others – YKK aims to contribute to a sustainable society through its products and manufacturing operations; recycling friendly zippers and buttons, sustainable zippers due to the recycled tape made from PET bottles and other post-consumer materials and zippers partially made with the by- product of sugar production which allows for a reduction in its petroleum usage and the associated C02 emissions.

Image curtesy of YKK

Image curtesy of YKK

Moreover, in this Special Edition of Materials Village, the theme of ecological transition will be expressed through the exhibition “WastEnders”. This will be curated by the team of researchers at Materially and dedicated to startups and new businesses which develop innovative materials coming from agricultural, urban or industrial waste or utilize them for everyday objects.

The exhibition “WastEnders” explores new categories of materials that are developed from waste that are diverted from landfill or incineration. This is to support innovative projects which not only use different types of waste but also involve new transformation technologies and establish partnerships between diverse players creating new supply chains. The result is a synergy of industrial symbiosis which helps to turn waste into valuable materials for a circular economy.


Materials Village will be at:
Superstudio Più, Via Tortona 27, Milano 20144, Italy
September 4 2021, ore 15-21
September 5-9 2021, 11:00 am-21:00 pm / September 10 2021, 11:00 am-17:00 pm

Online registration: www.superdesignshow.com 


 

The Seventh Edition of Materials Village at Superstudio Più

Image curtesy of Hometreschic

Image curtesy of Hometreschic

Image curtesy of Hometreschic

Image curtesy of Hometreschic

Image curtesy of Hometreschic

Image curtesy of Hometreschic

Image curtesy of Hometreschic

Image curtesy of Hometreschic

Image curtesy of Foliae Surfaces

Image curtesy of Foliae Surfaces

Image curtesy of Foliae Surfaces

Image curtesy of Foliae Surfaces


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