'Unfluencer – De-sinning The Designer'

The project by Freitag and Georg Lendorff dedicated to 'bad' design

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'Unfluencer – De-sinning The Designer'
04/04/2019 - Zurich-based bag manufacturer Freitag and artist Georg Lendorff are inviting all Milan Design Week sophisticates to come along to "Unfluencer" at Ventura Centrale in via Ferrante Aporti 23, where they can admit to their design and consumption transgressions and launch a new discussion about good and bad design in the 21st century.

'Just for once, instead of talking about good design, why don't we take a look at bad design?' That was the question Zurich-based truck tarp bag manufacturer FREITAG asked itself. A dialog about bad design – and that means all our own flawed ideas – wouldn't just be funnier and more exciting but also more honest and inspirational. Now FREITAG intends to change all that and has teamed up with artist Georg Lendorff to stimulate good discussions about lousy design and other crimes.
FREITAG x Georg Lendorff – Unfluencer – ph. Das Bild

FREITAG x Georg Lendorff – Unfluencer – ph. Das Bild

They're receiving support in this venture from the scenographers at Ortreport. At the (spatial) center of «UNFLUENCER– De-sinning the Designer» is Lendorff's immersive, walk-in video and light installation. Projections onto thousands of threads hanging from the ceiling cause visitors' and observers' sense of space and time to dissolve and are a refuge for a brief but contemplative respite from the four-day hustle and bustle in Milan, freed of all external influences. In the midst of all this, visitors to the installation can admit their design and consumer sins, either alone and anonymously or in a confidential dialog.

FREITAG x Georg Lendorff – Unfluencer – ph. Das Bild

FREITAG x Georg Lendorff – Unfluencer – ph. Das Bild

And for questions regarding what constitutes bad – and hence confession-worthy – design and consumer habits, the «FREITAG Cyclist Manifesto» provides some useful guidelines.

The Freitag brothers' plea for a cyclical economy, quality and longevity came to be as a result of their «FREITAG Ad Absurdum» exhibition at the mudac Design Museum in Lausanne. It is intended to be a work in progress, an ongoing manifesto for consumer attitudes in the 21st century.

And just to ensure that the discussion regarding defective design and unacceptable consumer habits doesn't fizzle out on the streets of Milan, all designers and consumers leaving the vault can identify themselves as «de-sinned» and are thus instantly recognizable not only as trustworthy individuals to talk to but also as fellow-offenders.

'Unfluencer – De-sinning The Designer' 
Ventura Centrale, via Ferrante Aporti 23
9 - 14 aprile 2019 

FREITAG x Georg Lendorff – Unfluencer – ph. Roland Ta¨nnler

FREITAG x Georg Lendorff – Unfluencer – ph. Roland Ta¨nnler

FREITAG x Georg Lendorff – Unfluencer – ph. Dominic Büttner

FREITAG x Georg Lendorff – Unfluencer – ph. Dominic Büttner

FREITAG x Georg Lendorff – Unfluencer – ph. Peter Hauser

FREITAG x Georg Lendorff – Unfluencer – ph. Peter Hauser

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