The "Natural Luxury" of Vical at Maison&Objet

24/01/2023 - Under the motto 'Take Care', Vical presented its luxury furniture collection to the Parisian audience at the winter edition of Maison&Objet, becoming a stage to showcase its essence: naturalness.

The Maison&Objet fair in Paris has invited all the participants to show their most responsible faces. A philosophy fully embraced by Vical, whose production uses natural wood and vegetable textures. Its line Home is exclusively based on the understanding that concept to apply it to any of the houses the brand decorates, using the "Natural Luxury" concept. "Natural Luxury" represents the use of furniture design and high quality made of natural elements, without artificial treatment and coming directly from their primary sources, which has become the brand philosophy since it was created. 

The Spanish brand has based on this concept during its participation at Maison&Objet in Paris, thinking about the connection and the effect that many objects may have on the users. 

"The spaces where we live and the objects we have at home influence the way we feel, think, or behave, whereas they are creating the context in which our lives take place", explains Patricia Boluda, from the marketing department of Vical.  To achieve comfort and welfare at home, the brand's presentation at the fair was based on the idea that the spaces and luxury furniture must be conceived as something useful, not only as an artistic expression. 

Both the brands and those consumers who feel close to this responsible vision had the opportunity to share and discuss their actions and ideas to achieve a sensible offer that gives us a chance to enjoy the sustainable interior design as long as possible.

Vical on Archiproducts.com