A real revolution for Euroluce, with a new exhibition format and substantial rethinking of the fair experience that will integrate business and culture in a rich schedule of exhibitions and events.
A new format for Euroluce 2023
Inspired by the idea of urban proximity, the new Euroluce layout is designed by Lombardini 22 studio. A ring circuit will replace the standard grid-like layout.The single route will not penalise any exhibitor since everyone will have the same visibility.Salone del Mobile 2023 - Courtesy Salone del Mobile.Milano - Lombardini 22 Studio
A rich educational programme curated by Beppe Finessi will call upon important international artists and emerging talents. Simone Farresin and Andrea Trimarchi of the Formafantasma studio will transform the main Euroluce public space into an ideal city.
Salone del Mobile 2023 - Courtesy Salone del Mobile.Milano - Beppe Finessi
Salone del Mobile 2023 - Simone Farresin, Andrea Trimarchi - Formafantasma, Photo Archiproducts
Salone del Mobile 2023 - Maria Porro, photo Giovanni Gastel
The 2023 Salone del Mobile will be on one level
Another major innovation this year is that the Salone del Mobile exhibition space will unfold on a single level and no longer on two as in the past. This change will optimise the visitor journey and use of space. This decision partly stems from the absence of furniture manufacturers who, compared to the more structured international brands, are suffering from increases in energy costs and difficulties in procuring raw materials, a condition manifested in the fair's visitor numbers; 2022 closed with a growth of 8%, a result that, although encouraging, is not as high as 2021, which recorded a rise of 14%.The new Euroluce layout is an experiment that anticipates possible future evolution for the overall trade fair format, with a proactive and vibrant approach that will be fundamental in facing a 2023 that, in the words of FederlegnoArredo president Claudio Feltrin, "promises to be very uncertain".
Euroluce 2023 will be a kind of experimental space as the first step towards possible future innovations.
Salone del Mobile 2023 - Courtesy Salone del Mobile.Milano - Photo Alessandro Russotti
Salone del Mobile 2023 - Courtesy Salone del Mobile.Milano - Photo Alessandro Russotti