BOOST NATURAL By Atlas Concorde
Indoor/outdoor porcelain stoneware wall/floor tiles with concrete effect
2021
Boost Natural transforms the design dialectics of opposites into a look of its own, bringing the material strength of raw earth into the sophisticated world of the concrete effect. The collection combines Atlas Concorde's more than 50 years of experience in porcelain floor and wall tiles with the most current interpretation of raw earth conceived by Matteo Brioni, an architect, entrepreneur and founder of the company MATTEOBRIONI, a leading company in the production of natural finishes, who grew up working with the family kiln that's been active for four generations.
Thus was born the union between two worlds where clay takes on both the style and the excellence of tiles Made in Italy.
In fact, clay is an ancient, natural raw material, the common thread that ties together the primitive force of raw earth with the cutting edge ceramic technology of Atlas Concorde. A focus on details and care in bringing out the essence of the material are both common to the expressive research of Matteo Brioni and the design approach of Atlas Concorde. Respect for the beauty and authenticity of the material is expressed in Boost Natural through a constant attention to the sustainability of the entire production process, with very high performance and low environmental impact.
Transfer the natural details of raw earth and the handmade look of artisanal expertise to the surface of porcelain tiles. This was the objective that guided the research of the Atlas Concorde R&D lab and Matteo Brioni.
The slight texture of clay, its opacity, slight ripples and delicate shading make up the phrasing of a contemporary, essential esthetic that reveals the discreet traces of manual workmanship and the granular structure of the material when seen up close.
Porcelain tiles, also suitable for wet or outdoor areas, expand the possibilities of using looks related to the raw earth, and can also decorate bathrooms, showers, and outdoor spaces.
Indoor and outdoor versatility allows the project to be deployed consistently in all spaces, maintaining a strong material expressiveness combined with delicate color contrasts throughout. The 3D wall tile project adds significant decorative potential, inspired by the craftsmanship of handworked raw earth surfaces.
