CEDIT Ceramiche d'Italia ARALDICA

Indoor/outdoor porcelain stoneware wall/floor tiles

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CEDIT Ceramiche d'Italia

Italy
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Overview
Name of product/article

ARALDICA

Type

Indoor/outdoor porcelain stoneware wall/floor tiles

Materials

Porcelain stoneware

Designers

In the Araldica collection, multi-faceted creative spirit Federico Pepe expresses some of the themes fundamental to the character and quality of his work over time.‎
Conceived as the outcome of a process of artistic invention, the collection arises from a mélange of stimuli.‎ On the vast scale of large ceramic wall covering slabs, Pepe’s visual textures acquire the hypnotic, fascinating configuration of a variegated mixture of colours, inspired by those of tradi-tional marbled papers.‎ Used mainly in publishing or, more specifically, artistic bookbinding, these papers are produced using a very old decorative technique, in which a vast number of “clots” of colour emulate the infinite vein and dappling patterns of the surface of marble.‎
On these extrovert, high-impact backgrounds, some of Pepe’s designs juxtapose two different graphic linear motifs, geometrically centred on the slab: a “coat-of-arms” – a crest rather like a composite shield, alluding to the imagery of heraldry – and an “hourglass” shape, consisting of two opposing isosceles triangles.‎
These geometric forms are repeated on the different marbled backgrounds in a pattern that recalls the exquisite techniques of marble inlay, generating an intriguing carousel of allusive visual percep-tions.‎ As its creator intends, the resulting product has an extreme graphic impact, referencing the topic of a disordered sense of sight – including hallucination – to evolve a ceramic collection with absolute originality of expression.‎
The solutions provided to complete the range are in a different tone: reflecting the desire to “stage” a clear contrast with the multicolour ceramic wall coverings, these slabs are in completely neutral shades, in the grey frequencies of concrete.‎ Monochrome, or with a subtle coloured motif that is a stylised version of the “coat of arms”, these materials offer an unexpected counterpoint to the richly decorated slabs, providing interior designers with a whole range of sounds (a metaphor that in-stinctively comes to mind) with different modulations.‎
In Araldica, Federico Pepe sends us a creative message that not only defines the aesthetics of a new “interior psychedelia” but also investigates unusual formulae for perceptive interaction be-tween decorated ceramics and the individual.‎

Further info from manufacturer on ARALDICA
Dimensions
120x240 cm-48"x95"
120x120 cm-48"x48"
60x240 cm-24"x95"
60x120 cm-24"x48"
4,6x80 cm
Spessore/thickness: 6,00 mm

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