AUTHENTIC LUXE By Florim Ceramiche
Porcelain stoneware wall/floor tiles with stone effect
2024
Authentic Luxe collection consists of two travertines in Gold and Pearl tones, four limestones in shades of Jura, Chablis, Montpellier, and Dordogne, and two marbles, Aubisque and Nuage. The proposed decorations are three: the Honeycomb mosaic, which evokes an ancient technique known as "cloisonné", Rustic Edge, where irregular edges reflect the beauty of imperfection; and Slats, a precise and symmetrical decorative motif that develops into a two-dimensional interplay of interlocking pieces.
A new aesthetic approach embraces the philosophy of discreet, almost whispered luxury, leaving its imprint on the Authentic Luxe collection. Minimalist design is enhanced by intrinsic elegance that highlights essentiality and unfolds in a neutral color palette enriched with color accents. Beauty without ostentation: luxury manifests in a sober and timeless form, replacing its more overt expressions to make room for the minimalism of the new era. Travertines, limestones, and marbles are at the origin of this collection, which interprets the excellence of traditional raw materials, bringing refined materiality to surfaces without ever forgetting the delicacy of lines. Capable of infusing a refined and functional atmosphere, Authentic Luxe ensures modern stylistic versatility while finding its roots in classicism. This collection lends itself to the creation of exclusive spaces, free from ostentation and capable of conveying a sense of well-being and tranquility. Classic materials are reinterpreted with meticulous attention to detail and technology that allows achieving high levels of perfection. Gold Travertine and Pearl Travertine offer delicate surface materiality thanks to pronounced veining that provides a sensation of authentic and organic texture to the touch. Jura, Chablis, Montpellier, and Dordogne are characterized by their soft matte finish and recall the refined nuances of limestones, highlighting their natural features. Aubisque and Nuage capture the aesthetic signature and splendor of marble, bringing powerful chromatic vitality that vibrates on the surface.
The Authentic Luxe collection is the result of a careful and environmentally respectful process, produced in facilities where 100% of raw production waste and 100% of wastewater are recovered. Florim - a Benefit Corporation and B Corp certified company - is capable of self-producing up to 100% of the electricity needed for the operation of its Italian production plants. When that's not enough, the company purchases it from certified renewable sources. The collection is also part of the CarbonZero project, the Carbon Neutral surfaces that offset all COâ‚‚ emitted during their life cycle.
