Direct light pendant lamp
The name Modeco is a contraction of the words Modernism and Art Deco, the two major influencing periods of the 20th century.
Modeco is marking the transition from the latest modernistic influenced period to a new period where a certain level of ornamentation is yet again to be seen. In other words Modeco is Nordic Tales’ first step into a new period where form plays a bigger part.
Modeco is created in the assumption of that steel, glass and concrete in total absence of ornamentation not necessarily holds the answer to a happy life. Modeco is an attempt to do something different, to embrace feminine values.
During the late 20th century the modernistic ideology were misinterpret and ideas like ‘less is more’ mistaken for ‘cheaper is better’. This economically optimized worldview neglected the fundamental human need for appreciation in form of ornamentation.
We believe by combining the values from both modernism and art deco in the 21th century we could create something functional without compromising the genuine human need for decoration.