The artisan identity, the attention to detail and the passion for a trade that thrives on excellence. The history of Radici is made of traditions, people and places that have given life to the best of the Made in Italy. This is how this company has been evolved since 1950, celebrating the textile culture of the Seriana Valley, the territory in which it was born and from which, in just a few years, it has reached the whole world. A story of creativity, quality and the ability to innovate, the story of an entrepreneur -Miro Radiciwho transformed a small rug company into the large Radici Pietro Industries & Brands group, today a leader in the field of textile flooring. But it is also the story of a group of people and of a challenge they face every day, offering solutions that improve life quality focusing on eco-sustainability.
Radici Fabrics, 100% Made in Italy production
Since the very beginning, the added value of Radici products is a supply chain that is monitored in every step, from the choice of raw materials and suppliers to the company’s vision of researching and experimenting with increasingly eco-friendly components. The high quality yarns are tested and selected with a preference for local suppliers to guarantee the best in terms of colour brilliance, resistance and durability. The factory is organized as an ecosystem in which each department communicates with the others, to guarantee the product’s excellence and the control of all the processing phases. From the colour laboratories to the weaving and tufting departments, from dyeing to finishing, from the needlework division to hand refinement. Over 40,000 square meters dedicated to an 100% Made in Italy production. From design to technical support, to samples created specific for each client. The entire design process is a teamwork, designed to encourage the creativity of architects and designers, to give voice to the material and its expressive power, to give warmth, character and identity to the living spaces. An added value for the many realities that have chosen to entrust their ideas to the company, such as the great fashion houses, the best brands of the hotel industry, the established brands of the naval and transport sectors. Designers are able to let their imagination run wild and customise products freely, even on minimum production quantities and with different type of products, thanks to the use of new weaving and printing technologies.
Radici: conscious design
Being creative means living in empathy with the environment and the world, and creating projects that make it a better place for everyone. The company is accelerating virtuous paths to identify conscious and respectful production solutions. In addition to creating a quality, long-lasting product that is almost zero kilometre, also thanks to the rational use of self-produced energy sources. At Radici, design becomes a process in favour of the ecological transition, right from the design phase of the laying plan for customers, which facilitates the reduction of raw material use at the source and minimizes waste. With a view to reducing the impact of the activity on the ecosystem, the company has launched an internal activity to recover any waste, which is entrusted to various partners who give it a new life, whether natural or synthetic materials. So from a story new stories can be born.
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