Re-volt is a brand, a philosophy, but most of all a bunch of creatives and craftsmen. We develop lighting that is sustainable on the one hand, and beautifully designed on the other. Nice pieces of interior design in other words, which can be passed on generation after generation. Not only because of their quality, but because they’ve been shrouded in timeless design. And because we believe that only that which doesn’t change is ultimately interesting in a world where change, at an ever-increasing pace, is becoming the new constant.
Re-volt / Rotor - a short brand history
Where we come from? Our roots lay at Modular, the near-infamous lighting company that has been defining the trends and language in the lighting industry since the 1980’s. Bernard Rommens, son of Modular-founder Paul and ex-creative director at the company has been responsible for the characteristically edgy designs and campaigns at Modular.
In 1998 he can no longer deny the entrepreneurial genes his father passed on to him and goes off to found Rotor: his own agency (“because someone had to keep developing those Modular catalogs…”). Since then, Rotor has designed campaigns, booths, websites and interiors for a portfolio of well-known clients among whom BMW, Nespresso, Novy, Dierendonck and – of course – Modular.
But, all legacy aside and as is so often the case in the creative process, the first Re-volt pieces were a rather accidental – and at the same time inevitable – spin-off of an interior project the Rotor team was working on. As it turned out, it seemed to be quite challenging to find a suitable piece for the project, and so they decided to venture off and develop it themselves. Of course, it was inevitable that somewhere along the way they would fold for the attractive marriage of their two passions: design and lighting.
The result is Re-volt, the newest member in the Rotor-family, which purposefully resists the instant, disposable culture that seems to also have entered the world of design. Instead the brand chooses to create lighting that endures, both in terms of quality and design. For instance, every part of the armature can be replaced, which prevents it from being cast off at the first defect. Moreover, all parts are locally produced and assembled at the Rotor offices.
Also, Re-volt aims at weaving its pieces maximally into its clients stories: sustainability is not just a matter of design, but also of the extent to which the product blends in with the lives of its customers. That’s why we develop highly customizable lighting. But it is not just design and quality that distinguishes Re-volt from the status quo. A near-poetic mission statement permeates the Re-volt team, its products, its way, its communication and customer-service. All of which suggesting style, depth and the characteristic edginess mentioned earlier. “We treasure cycles more than lines. Poetry more than prose. Authenticity more than pose.”