focusing on improving your bath-room experience
After nearly 100 years, Roca has presence in more than 135 markets, all supplied from its 75 production plants and more than 20,000 dedicated employees around the world.
Roca is a family-owned company dedicated to the creation of bathroom spaces. It has grown thanks to its efforts in innova-tion, design and sustainability to become a leader in the bathroom sector.
The company, founded in 1917, started its activity manufacturing cast iron radiators for domestic use. Over time and thanks to the innovative spirit that has always defined Roca, the business evolved towards the creation of what we now know as bathroom spaces.
The bathroom space
Its first factory was set up in Gavà (Barcelona), where it shifted from producing radiators to boilers. The manufacturing of cast iron bathtubs started in 1929 and one year later the first commercial faucets started being produced. However, the most im-portant leap was taken in 1936 when, in response to market demands, Roca started the production of vitreous china bath-room fittings.
In the sixties, Roca advanced in terms of sustainability, reducing the water consumption required for its cisterns. These were also years with a clear commitment to innovation and design, values assimilated by the company in all its ranges. As a result the Roca Design Centre was set up, a new product development centre which also existing product ranges in its five business units across the globe.
The 70s were years of growth and expansion, with the setting up of subsidiaries in France and Portugal. One decade later and with the philosophy of improving its products, the company took a new step forward and started collaborating with the most relevant architects and designers. As a result of these alliances, some of the most emblematic Roca collections were created, together with David Chipperfield, Herzog & De Meuron and Giorgetto Giugiaro, amongst others.
From then on, and particularly in the 90s, Roca continued its international expansion in order to achieve its current presence in more than 135 markets, supplied by its 75 production plants and more than 20,000 employees around the world.
With the aim of sharing its history, transmitting its values and offering a real brand experience, in 2009 the company opened the Roca Barcelona Gallery, a building with an avant-garde architecture open to the city in which, as well as displaying its col-lections and products, social and cultural events related to design, architecture, innovation and sustainability are held. The brand's flagship building has increased its presence with openings in Madrid, Lisbon, London and Shanghai.
The prestige acquired throughout nearly one century has allowed Roca to be present in some of the most emblematic build-ings and spaces around the world. Today, the Roca brand is linked to some of the greatest international architectural firms, large business centres, luxury hotels, theatres, cultural spaces and historic monuments such as the Eiffel Tower (Paris), the Pantanal Estadio Arena (Brazil), the Bolshói theatre (Moscow) or the Sheraton Huzhou Spring Resort (China), among others, who have trusted the company to competently equip their bathroom spaces with quality, innovative design products synony-mous with a brand like Roca.
Principle of sustainability
Roca´s worldwide references also demand a high degree of responsibility. For this reason, driven by the importance of pre-serving the environment, Roca has lead different initiatives throughout the years, such as Zero Waste or Eco-Roca, to reduce industrial waste and carbon dioxide emissions into the atmosphere in all its factories.
However, Roca´s commitment to the planet goes beyond the production processes. So much so that in 2010 it set up the We Are Water Foundation with the aim of raising awareness, among the public and institutions, of the need to commit to a new water culture that allows a fair development and sustainable management of the water resources in the world. Showing Roca's commitment and solidarity to the people and communities most affected by the lack of access to clean drinking water.