is a South Korean multinational whose origins date to 1938 when the company was engaged in distributing foodstuffs. It wasn't until the 1950s that the Samsung Corporation, with a branch in Tokyo, was founded and later became Samsung-Sanyo Electronics. Samsung means 'three stars' in Korean and stands for something big, powerful and numerous. In fact, Samsung now has subsidiaries in 58 countries and controls numerous affiliated companies in countless sectors. The Samsung Electronics division was confirmed in the 1970s as the world's leading TV manufacturer
. Other household appliances like washing machines
, dishwashers, ovens
and air conditioners
were added over time. In the 1980s, Samsung established two R&D institutes to expand its activities in electronics, semiconductors and telecommunications. The company's deep commitment to innovation enabled it to develop some of the world's firsts - like the video-disc recorder (DVD-R), the MP3 mobile phone, the digital television, and the 64 Mega DRAM memory for PCs. With the digital era, Samsung became the undisputed leader in the electronics sector. Today it is one of the top 10 brands in the world.
Samsung Electronics Italy
The global giant opened an Italian division in 1991, with headquarters in Cernusco Sul Naviglio. Samsung decided to invest in Italy's undisputed potential in the digital and design fields. In 2015 the company inaugurated the Samsung District, the new and definitive headquarters of Samsung Electronics Italia. The complex covers about 12,500 square metres in the new Porta Nuova innovation and business hub in the heart of Milan. Samsung's Milan branch, now one of the 9 most important global design hubs, is located in a building known as the "Diamantino". In addition to offices designed with the most advanced architectural and ergonomic standards, it also houses various public spaces.
The brand aims to spread the culture of technology, design and innovation combined with new concepts of smart working and smart living. The headquarters includes a multifunctional complex with the Samsung Smart Arena, an auditorium equipped with the most advanced technologies, a multimedia installation with UHD screens and the Samsung Smart Home, where the public can experience the IoT (internet of things) and AI (artificial intelligence) technologies applied to household appliances for living, cooking and sleeping.