Swedish Ninja was founded on the idea that traditional Scandinavian design could be realized through an unexpected expression. Swedish Ninja designers have the same vision and a unique perceptive on expressing themselves more fully through their work. The company looks for and value a strong personality. By doing so the brand ensures the design and function of their pieces are infused with a twist. ​Great design stays in your mind. You can't help but to reflect and circle around the piece and how you would love to use it. Swedish Ninja designs have this heart and they want you to love them for a lifetime. Express yourself more fully with Swedish Ninja.
The Ninja way
In 2016, after 10 years in the design industry working freelance, Maria Gustavsson, head Ninja and founder, decided it was time for Swedish Ninja to start production and become a brand. It was time to make furniture in the ‘Ninja’ way. The brand new collection is a mix of Maria design together with exciting new design collaborations. All products have their own strong identity.The inspiration for the company name got from an Aussie friend who used to call Maria "The Swedish Ninja". This was back in the days when she was studying Industrial Design in Australia.