In 2014, Robert Savu and Drago? Motica founded Ubikubi
, driven by the firm belief that Romanian design can be an important reference for authentic, high-quality design. For both of them, there was just one goal: reaching homes and social spots with products that inspire people. Individual homes, the places where we joyfully come back at the end of the day, to find objects that work and feel comfortable, but still look beautiful when we don’t need to use them. And vibrant, urban spots, that bring people together and glow with life.
Since day one, Ubikubi aims to create impeccably executed objects that gradually shape a clear identity for Romanian design. Smart design, natural materials and sustainability care are part of the brand’s DNA. Led by the firm belief that good design means less of what has already been made, Ubikubi develops each product as a unique expression of simplicity and functionality. From the smallest home accessories
to exquisite lighting
, everything has a voice of its own.
Collaborating with the finest Romanian designers and using mainly local materials, Ubikubi develops a wonderfully diverse collection which now includes over 80 products. All Ubikubi objects are produced in Romania, using sustainable materials and effective technology.
All Ubikubi products start with recognizing needs and harmonizing contraries. Marco Family
answers the need of having strong seating solutions that are actually very easy to adapt to various settings. Light stools and benches that have a powerful visual presence. Furniture pieces that stand on their own, without requiring additional pieces to match.
is based on a diametric opposition of choices that work just as well – accepting a designer made product or becoming the designer by taking the creative process further, in a very personal way. Albe
reconciles the silent, hidden corners of nature with the alert urban kitchen that is, almost every time, against the clock.
The central idea of Ubikubi and the technical factor are organically connected to the experiences Robert has had. For him, the partnership was a good opportunity to take advantage of his extensive technological know-how that previously achieved at a company specialised in innovative solutions for contemporary furniture. Moreover, establishing Ubikubi was a chance to fulfil a manifesto he already assumed over a decade- supporting and advising young designers endeavours.
Passionate architect and multidisciplinary designer, Dragos Motica
has successfully developed projects within the fields of architecture, interior design and product & lighting design. His diverse body of work is distinguished by a recognisable signature. He was awarded A’ design Award Gold medal, for the well known now “/” Lamp. For him, setting up Ubikubi came with the chance to fulfil his creative potential and to give it coherence, unity and continuity.
It’s not just about design, but also about production in this partnership between manufacturer and entrepreneur Robert Savu and designer Dragos Motica. Their aim is to create accessible, simple and sustainable products, respecting the natural expression of the materials, relying on in-house prototyping and production as precious assets.