Vipp is a design brand
founded in 1939 by blacksmith Holger Nielsen in the Danish town of Randers. Today Vipp is a third-generation family-run business headed by Jette Egelund (Nielsen's daughter) and her two children, Kasper and Sophie. The collections range from the pedal-powered waste bin
that made the brand's fortune (and is now on display at MoMA in New York) to a complete range of furnishings, lighting, furniture and kitchens
. The leitmotif of all Vipp furniture is the same guiding principle as its original waste bin - intelligent design and sturdy construction to ensure long-lasting products. The Vipp Hotel project is a series of rooms located in various Northern European cities where guests can stay and test products at the same time.
Vipp history from waste bin to museum
Vipp's story began in 1939 when Holger Nielsen's wife Marie asked her blacksmith husband to make a waste bin for her new hair salon. To impress her, Nielsen designed a metal pedal bin
, which he named Vipp ("vippe" in Danish means "rocking", resembling the lid-opening movement). The design was so functional and well-made that it attracted Marie's clients' attention. Wives of local GPs and dentists bought the bins for their husbands' offices. And so the Vipp pedal bin was born. At the end of the 1940s, Nielsen invested in a hydraulic press to mould steel and give the cover its dome shape. At the time, orders came in from medical practices all over Denmark, which the company continued to produce in its Randers workshop.
After Nielsen died in 1992, the company was taken over by his youngest daughter, Jette Egelund, who sensed the possibility of a new public for the Vipp can: design enthusiasts. She showed her product to Europe's best furniture shops. While Denmark struggled to understand its potential, the bin was appreciated abroad as an example of Danish industrial design. When The Conran Shop ordered them for its shops in London and Paris, Jette realised she was on the right track. In the following years, she outsourced production to a factory on the island of Lolland and moved Vipp headquarters to an ex-royal printing house renovated by Danish architect Frank Maal. She began to commission well-known designers like Christian Lacroix, Philippe Starck, Sir Terence Conran, Karim Rashid and many others for limited editions.
Vipp kitchens, furniture and lamps
Today Vipp is an all-around design company that came onto the kitchen
market in 2012 with a modular stainless steel design that adapts to any context. The brand began collaborating with Danish ceramist Annemette Kissow to produce ceramic and glass objects, followed by a collection of lamps. Vipp's concept store on Ny Østergade in Copenhagen has been joined by a showroom in Manhattan's Meatpacking District and Vipp Loft, a project entrusted to architect David Thulstrup, covering 400 sqm on the top floor and mezzanine of the Copenhagen headquarters. In 2018, Vipp launched its first complete furniture collection
of chairs, armchairs, tables, coffee tables, sofas, cabinets and shelving systems. All products are overseen by Vipp's head of design, Morten Bo Jensen, who ensures that every new design is informed by the same principles of functionality and quality as the iconic pedal waste bin. Vipp does not update its collection annually, knowing that each piece should be designed and manufactured to guarantee as long a life as possible. Among Vipp's latest projects is the collaboration with André Saraiva, a French-Swedish street artist and author of the Amour collection - a limited edition that includes a hyper-decorated kitchen and waste bin.