Wall&decò is an Italian brand specializing in the production of
wallpaper and
exterior wall coverings. Born in 2005 from an idea of advertising photographer Christian Benini, it immediately imposed itself on the market thanks to its innovative concept that revolutionized the world of wallcoverings. Instead of classic patterns reproduced in small or medium sizes on wallpapers, Wall&decò presents macro images that fill entire walls and amaze with textural effects. The wallpaper, from a simple background, becomes the protagonist, on a par with the furnishings. In 2006, the brand debuted in front of the general public with its first vinyl wallpaper at the Maisons&Objet fair in Paris. Later came the collaborations with designers, the new headquarters, the production site, the first showroom and the Fuorisalone. But the event that brings a real turning point is the presentation in 2012 of the innovative
OUT SYSTEM™ and
WET SYSTEM™, wall coverings for outdoor and wet environments. This is followed by the opening of showrooms in Miami and Singapore, which go hand in hand with the proposal of innovative solutions, such as the Bronzage ® printing medium and the Color Match printing system. In 2018, Wall&decò joined the Swedish Wallvision Group, a manufacturer of high-end wallpaper, now called Embellence Group. Wall&decò boasts several awards that tell of worldwide success and growth. The most recent include the German Design Award 2024 for the Wet System line and the German Innovation Award 2024 for the innovative organic bio-vinyl backing
d.ecodura™.
Wall&decò wallpapers, for contemporary and sophisticated environments
The Wall&decò catalog offers wallpaper collections created by top designers for contemporary and sophisticated environments. The Contemporary Wallpaper collection, which has made the brand known and appreciated worldwide, is enriched each year with new patterns, each related to a theme, developed in macro images. It is hard to choose between graphic, geometric, floral, and faunal patterns. The
Contemporary Wallpaper 2024 collection is made entirely with d.ecodura™, while among the decorative motifs, one can choose the striking
Concreté, designed by Tommaso Spinzi, which reproduces the effect of ancient walls with traces of overlapping and crumbling plaster, or the dreamy
Giardino Utopico designed by Eva Germani as a trompe l'oeil. All subjects in the collection are custom made to wallpaper, and are customizable in size, color, and graphic development.
The
Essential Wallpaper collection offers wallpapers with 3D effects, declined in relief textures, inlays, and engravings. The collection is based on predefined patterns, so that it is available off-the-shelf, and every two years it is enriched with new subjects.
Essential Wallpaper 2023 includes 4 patterns: Salina and Limo, designs by Zanellato/Bortolotto, which reproduce salt and silt deposits in graphic strokes, while Studiopepe signs Hoshi and Fukura, Japanese-inspired.
For interiors, the Wall&decò catalog also offers Editions, a series of capsule collections in ready-to-deliver format, designed in collaboration with designers and stylists. The
Wall&Decò with Suonare Stella collection repurposes the motif of La Gabbia designed by Palomba Serafini Associati for Paolo Stella. Made of eco-friendly nonwoven fabric, the wallpaper is declined in three versions.
Wall&decò solutions for wet and outdoor environments
Wall&decò is one of the first brands to have developed solutions for wet and outdoor environments. The
Wet System collection is made with a patented system equipped with a decorative waterproofing sheath, suitable for covering wet environments in the private sector, for showers and kitchens, and in the public sector, such as wellness centers, spas, commercial and hospitality facilities. Wet System is renewed every year with new subjects and decorative motifs, such as the delicate intertwining of branches and leaves in the
Soavity collection, designed by Maria Gomez Garcia, or like the intense
Macula by Alhambretto + Am Prod, which reproduces the liquid mark left by a watercolor. Or again, the delicate painted landscape of
Bohème, by Eva Germani.
The Out System collection, on the other hand, proposes a wall covering specifically for exterior facades with special technical features, thanks to fiberglass.
Out System is anti-smog and resistant to yellowing and rain, and can be applied to different surfaces, such as concrete, plaster, plasterboard and thermal coat. Spectacular is the
Monsieur motif, signed by Christian Benini, who for the Out System 24 collection imagined colossal leaves of tropical plants, in a riot of bright colors, or again, also the result of the photographer's creativity, the sublime snowy peaks of
Climbing, while Debonademeo designs the optical stripes for
In Strips, another covering that enriches the brand's most recent collections.
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