21/10/2024 - Florim ceramics meets Falper design: the Elitique project is an exemplary case of high-end co-branding that brings together two distinct but complementary entities. This partnership allows both companies to retain full independence while unlocking new and significant opportunities.
Elitique represents the synergy of two industry leaders, creating a unique and innovative format offering the first bathroom system made from wood and porcelain stoneware, excelling in both materials. It includes a dedicated range of sinks and countertops developed by Florim, seamlessly integrated with Falper’s furnishings. This concept is designed to meet the needs of designers and builders working in the premium segment.
The collaboration not only highlights the elegance and sophistication of premium design but also sets new standards of quality and style, showcased in the first two collections, Spheris and Minimum, created by renowned architects Matteo Nunziati and Victor Vasilev, respectively.
Elitique is both a product offering, characterized by exclusivity and refinement, and a unique sales format. Each Elitique space will feature both Falper and Florim, with a carefully designed aesthetic that balances all elements, aiming to maximize the product's value.
Each collection will be available in a variety of aesthetic and graphic options, tailored to luxury trends in different regions around the world.
Florim on ARCHIPRODUCTS
Falper on ARCHIPRODUCTS
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