SCAB Design: From Outdoor to Home Working

The versatile Lady B seats and the double interview with Luisa Battaglia and Marcello Ziliani

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SCAB Design: From Outdoor to Home Working
04/05/2020 - From outdoor to home working. For a relaxing break on the terrace or to offer comfort to the workspace, SCAB design declines its collections according to different aesthetic codes. Among these the seats in Lady B technopolymer, designed by Studio Zetass and ideal for the outdoors, become cocoons in the upholstered textile version Lady B Pop, ergonomically suitable as a solution for the home office.
LADY B POP, SCAB design

LADY B POP, SCAB design

SCAB Design opens the conversation on the themes of outdoor projects featuring Luisa Battaglia, SCAB Design’s art director, and Marcello Ziliani, one of the signature designers of the brand.
LADY B tecnopolimero, SCAB design

LADY B tecnopolimero, SCAB design

What does it mean today for a company to make outdoor furniture and for a designer to design them?
 
L.B. “SCAB Design has more than 60 years of experience in the outdoor segment; it is a founding element that has never crystallized, in which it has constantly invested in research even for innovative materials to which we have definitively assigned the traits and language of design. Today we have to make an extra effort, a step forward.”
 
M.Z. “By giving “today” a literal interpretation, I think it means taking into account the fact that once we go back to being able to enjoy the things that are currently denied, the first desire will be to relish the pleasure of being outside, outdoors, in nature. We must therefore design “democratically” so that this can be experienced by everyone at all levels.”
 
The industry in general is increasingly focusing on outdoor furniture. What are the most important design elements you can work on?
 
L.B. “You succeed with an effective mix of price factor, as fair as possible, and ambition in achieving absolute values such as maximum beauty and quality. Another very important element is the exchange with the designer, so that the company/designer dialogue can bring real and concrete improvements. Today more than ever, listening becomes a key point to react to concrete needs.”
 
M.Z. “I think there are no more barriers between indoors and outdoors. Just think of the solutions that we designers have experimented with by playing with weaves, ropes, ribbons... A particular mood was born from it where the chair for the balcony influenced the seat of a sofa.”
 
What solutions do you offer to meet the housing needs in private spaces and public ones?
 
L.B. “We have taken from the contract world the rule of technically flawless products, eliminating the compromises that seemed admissible in the private sector in the name of aesthetics. From then on, the paths reunite in favour of products that I would define as “smart”.”
 
M.Z. “While the principle of functionality has extended from the contract to the private sector, the contract itself has made its own the search for the expressive and evocative qualities of the atmosphere and sensations that characterize the places we live in.”
 
How do you find a balance point and the right strategy to combine quality, excellence of design, but also the accessibility of furnishing products to an ever-wider audience?
 
L.B. “First of all you need an outgoing effort, which is not a waste but an investment, in comprehensive research, from technology to materials. In SCAB Design we opted to keep all the production phases within the company and it has proven to be a winning choice.”
 
M.Z. “The designer must be able to interact constructively with the manufacturer to interpret and somehow “distil” his industrial know-how and transfer it to perceived qualities and high performance through the intelligent and creative use of optimized resources and processes. I do not think it is true that the concept of luxury is directly linked to the cost or price of an object, but rather to the level of “pleasure” perceived while using it, looking at it, touching it. And this can easily be achieved with accessible products – you just have to design them well.”
 
The colour of summer.
 
L.B. “The colour my instinct conveys to me right now, beyond other thoughts I could express, is green, a symbol of hope for a better future.”
 
M.Z. “To satisfy the desire for “outside” and nature that we perceive as ever more pressing I would use metaphorically a palette that includes sky blue, sun yellow, ultramarine blue, lawn green.”

SCAB DESIGN on ARCHIPRODUCTSLADY B POP, SCAB design

LADY B POP, SCAB design

LADY B tecnopolimero, SCAB design

LADY B tecnopolimero, SCAB design

arch. Luisa Battaglia

arch. Luisa Battaglia

arch. Marcello Ziliani

arch. Marcello Ziliani

LADY B tecnopolimero, SCAB design

LADY B tecnopolimero, SCAB design

LADY B tecnopolimero, SCAB design

LADY B tecnopolimero, SCAB design

LADY B tecnopolimero, SCAB design

LADY B tecnopolimero, SCAB design

LADY B tecnopolimero, SCAB design

LADY B tecnopolimero, SCAB design

LADY B tecnopolimero, SCAB design

LADY B tecnopolimero, SCAB design

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