Milano Design City is the evolution of the Fall Design Week activated in autumn in the last four years by the City of Milan - which has seen Studiolabo as protagonist with the Brera Design Days festival - in order to investigate and explore issues related to the culture and the various forms of design, which fully share in contents and tools with the new Fuorisalone Digital platform.
Fuorisalone Design City Edition is the final destination of a unique communication journey that began on 15 June with the launch of Fuorisalone Digital and the release of Fuorisalone.it and Fuorisalone TV, and two new channels Fuorisalone China and Fuorisalone Japan.
Among the main objectives of the Design City Edition there are to enrich the offer of the contents proposed by the platform and to give continuity to the contents already present, generating new interest in the project. The partnership among Archiproducts and Fuorisalone.it is confirmed to convey all the emotions, present the latest design novelties, offer a platform for brands and create an immersive user experience.
While Fuorisalone.it becomes a platform for events and networking, Archiproducts is responsible for the digital presentation of products and collections. “In a moment like this we thought it important to give brands an opportunity to present their new products in the best possible way, providing them with a means to reach their audience worldwide,” explains Enzo Maiorano, co-founder and art director of Archiproducts. “To make this happen we had to concentrate our digital expertise, our core competences for over 20 years.”
Archiproducts’ strategy in support of the brands is boosted by New Products 2020, a newly launched platform with services providing international visitors with up-to-date information about the latest products and developments, including catalogs, videos, interviews and live events with sneak peeks at the 2020 collections.
The second edition, moreover, intends to activate both an itinerary on the territory, involving showrooms in the city and outside, and even those brands that don't have a showroom in Milan and wish to promote themselves on a digital basis on the Fuorisalone.it platform.
Brera Design District will be one of the main protagonists of this Fuorisalone Design City Edition offering a specific itinerary addressed to local showrooms, with a rich calendar of talks, webinars and round tables, traditionally part of the Brera Design Days festival and that this year will be hosted in digital version on Fuorisalone TV.
Hyundai will take part in the Fuorisalone Design City Edition confirming itself as Main Sponsor.
Also Rado will again mark the time of design and events by sponsoring the platform as official timekeeper.
Fuorisalone Design City Edition