Another Nature by JCP Universe

76/5000 The new collection of furnishings and accessories explore an imaginary reality

Количество прочтений: 328
Another Nature by JCP Universe
07/07/2020 - JCP Universe presents objects of wonder of Another Nature collection. Conceived by architect Livio Ballabio, Partner and Creative Director of JUMBO GROUP, and orchestrated by CTRLZAK studio, it’s an unconventional brand going beyond the normal commercial framework to open culture to everyone. It goes beyond market trends, bypassing simple variations of familiar styles with pieces of unique identities.
 
With this collection JCP Universe brings attention to the subject by focusing on substance. The archetypal forms of the pieces and the careful selection of their components invite you to discover an imagined alternate reality.
 
Our natural environment is where all of our thoughts, actions and lives stem from. Everything we imagine, everything we create is ultimately based on what nature offers us. Consequently, any kind of creation is largely founded on what we perceive around us. But what if this natural world were different from the one, we are used to? Another Nature presents JCP’s unique ecology, through its’ artifacts that go beyond mere functional objects, becoming instead symbolic pieces of an alternative reality.


JCP on ARCHIPRODUCTSAnother Nature by JCP Universe

Another Nature by JCP Universe

Another Nature by JCP Universe

Another Nature by JCP Universe

Another Nature by JCP Universe

Another Nature by JCP Universe

Another Nature by JCP Universe

Another Nature by JCP Universe

Another Nature by JCP Universe

Another Nature by JCP Universe

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