An encounter that leads to the definition of a shared objective, identified in the creation of a domestic imagery in which the material becomes an integral part of our daily landscape: hence the new 2020 Forma&Cemento Domestic Concrete Landscape collection. 'Brutalism has always fascinated me when I was studying Architecture in Naples, hovering between the fascination of a moldable material and a rough monolithic aesthetic,' says the artistic director.
'With Studio Irvine I have always carried on a research in which single-materialism is the protagonist: from marble to clay, experimenting new languages in the world of product design and interior design. The vision is to tell the story of the material starting from its technical and productive characteristics to give a contemporary sculptural imagery', she concludes.
Giorgio La Corte + Marialaura Rossiello Irvine
Surrealism, primitivism, metaphysics and brutalism. Art together with architecture and design build a scenario of inspirations and continuous references through which the material rises to an expressive language, ready to welcome and rework formal suggestions of different origins.
Fusto is the series that introduces the new design approach. A multifaceted column that, through a system, grows and changes to create a concrete landscape made dynamic by the movement of light on the surfaces and able to adapt in size and proportion to different uses: coffee table, table, console, bookcase, pedestal.
Eight colors punctuate the story of the new collection, defining a mood board that inspires a metaphysical imaginary that occupy both indoor and outdoor spaces. All the complements that make up the Fustofamily are the result of research into the balance of proportions, in which the facets are designed to make color vibrate in a play of shadows and volumes.
'Concrete, a material that has always been associated with a structural function and architecture, poses interesting challenges in adapting to domestic design and offers answers to many of the demands of modern life, also from the point of view of durability and consequent sustainability', says Giorgio La Corte CEO of the company. 'What started with Marialaura, is an experimentation and constant search for the form to be given to the material so that it remains eternal in its function and aesthetics".
Fusto, together with Betti and the other furnishings that make up all the Forma & Cemento collections, will be available for purchase directly through the e-commerce platform of the formacemento.com website.
BettiForma&Cemento on ARCHIPRODUCTS