Forma & Cemento ​Domestic Concrete Landscape

Brutalism inspired the new furnishes designed by Marialaura Rossiello Irvine

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Forma & Cemento ​Domestic Concrete Landscape
17/07/2020 - The brutalism of cement, versatility and infinite variations are at the basis of​ Forma&Cemento's production; the company founded in 2015 by ​Giorgio La Corte​, started from the innate passion for the material, has developed overtime creating luxury products easily recognizable by the exclusive treatment of the material and the passionate quest for lightness and style. The new artistic direction led by ​Marialaura Rossiello Irvine aims to strengthen the personality and identity of the brand through research projects related to color and expressive forms.
 
An encounter that leads to the definition of a shared objective, identified in the creation of a domestic imagery in which the material becomes an integral part of our daily landscape: hence the new 2020 Forma&Cemento ​Domestic Concrete Landscape collection. 'Brutalism has always fascinated me when I was studying Architecture in Naples, hovering between the fascination of a moldable material and a rough monolithic aesthetic,' says the artistic director.
 
'With Studio Irvine I have always carried on a research in which single-materialism is the protagonist: from marble to clay, experimenting new languages in the world of product design and interior design. The vision is to tell the story of the material starting from its technical and productive characteristics to give a contemporary sculptural imagery', she concludes.
Giorgio La Corte + Marialaura Rossiello Irvine

Giorgio La Corte + Marialaura Rossiello Irvine

Surrealism, primitivism, metaphysics and brutalism. Art together with architecture and design build a scenario of inspirations and continuous references through which the material rises to an expressive language, ready to welcome and rework formal suggestions of different origins.
 
Fusto is the series that introduces the new design approach. A multifaceted column that, through a system, grows and changes to create a concrete landscape made dynamic by the movement of light on the surfaces and able to adapt in size and proportion to different uses: coffee table, table, console, bookcase, pedestal.
Fusto

Fusto

Eight colors punctuate the story of the new collection, defining a mood board that inspires a metaphysical imaginary that occupy both indoor and outdoor spaces. All the complements that make up the ​Fusto​family are the result of research into the balance of proportions, in which the facets are designed to make color vibrate in a play of shadows and volumes.
 
'Concrete, a material that has always been associated with a structural function and architecture, poses interesting challenges in adapting to domestic design and offers answers to many of the demands of modern life, also from the point of view of durability and consequent sustainability', says ​Giorgio La Corte​ CEO of the company. 'What started with Marialaura, is an experimentation and constant search for the form to be given to the material so that it remains eternal in its function and aesthetics".

Fusto, together with Betti and the other furnishings that make up all the ​Forma & Cemento collections, will be available for purchase directly through the e-commerce platform of the formacemento.com website.
Betti

Betti

Forma&Cemento on ARCHIPRODUCTSFusto

Fusto

Fusto

Fusto

Fusto

Fusto

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